Gm Marketing

5 months ago

Raipur Chhattisgarh, India Shree Shivam Attires Pvt Ltd Full time

Position Title GM -Marketing

Company SHREE SHIVAM ATTIRES PVT. LTD.

Reports To Director

Division / Department Marketing

1. KEY RESPONSIBILITIES:

- Marketing manager responsibilities include tracking and analyzing the performance of

advertising campaigns, managing the marketing budget and ensuring that all marketing

material is in line with our brand identity. To be successful in this role, you should have

hands-on experience with web analytic tools and be able to turn creative ideas into effective

advertising projects.

1. Develop strategies and tactics to get the word out about our company and drive

qualified traffic to our front door

2. Deploy successful marketing campaigns and own their implementation from

idealization to execution

3. Experiment with a variety of organic and paid acquisition channels like content

creation, content creation, pay per click campaigns, event management, publicity,

social media, lead generation campaigns, copy writing, performance analysis

4. Build strategic relationships and partner with key industry players, agencies and

vendors

5. Prepare and monitor the marketing budget on a quarterly and annual basis and

allocate funds wisely

6. Oversee and approve marketing material, from website banners to hard copy

brochures

7. Measure and report on the performance of marketing campaigns, gain insight and

assess against goals

8. Collaboration with other Retailers, clients.

9. Collaboration with other brnad pramotions

2

2. PRINCIPAL ACCOUNTABILITIES

ACCOUNTABILITIES MAJOR ACTIVITIES

Strategy development
- Assist Marketing team to formulate brand plan and propose

various Marketing strategies in accordance to corporate policy

for hospital brand.
- To take care of all the publishing product of the Shree Shivem

namely: information booklet, leaflets, handbills, brochure, and

other related materials. These shall include the content, design,

creativity and proof - reading etc.
- To plan various activities as per the phase wise Marketing

Strategic plans.
- To execute the various activities planned as per the phase wise

Marketing plans for example,Workshop Fashion shows,

customer relation plan, Life - Style Management Program Etc.
- To explore newer geographical area new markets, for customer

target for Shree Shiavm.
- To explore new product feasibility for business plan.
- To do regular fieldwork to understand and develop sound

marketing plan.
- Participate in Target planning.
- Develop and implement marketing plans and projects for new

and existing products.
- Design marketing department incentive and take approval from

Director
- Manage and coordinate all marketing, advertising, &
promotional staff & activities.
- Manage the productivity of the marketing plans and campaign
- Monitor, review, and report on all marketing activity and results.

3

Strategy

implementation
- Determine and manage the marketing budget.
- Deliver marketing activity within agreed budget.
- Liaison with media and advertising for content and strategy

implementation
- The instruction, participates in the market the development, the

channel management and some routine work.
- Branding & Promotion of hospital services, products & events.
- Identify the branding & promotional media of the region.
- Implement new branding and promotional strategies.
- Coordinate for various community related programs developed

by the marketing department.

Opportunity

identification
- Conduct market research to determine market requirements for

existing & future products.
- Analysis of customer research & current market conditions
- Establish contacts with various sources of referrals, including

referral Retailers, clients and Apparels Stores and increase

customer flow.
- Ensure meeting with source of referral and ensure increase in

referral base.
- Coordinate with PR agencies.
- Identify clinical need, scope of service and requirement of the

region.

Collaboration
- Will be responsible for Collaboration with Associates for

providing reference to the patients
- Participate in Vendor Negotiation if required.

Branding
- For internal Branding responsible for take care of all the

publishing material of the Shree Shivam namely: information

booklet, leaflets, handbills, brochure, and other related

materials. These shall include the content, design, creativity and

proof - reading etc

4
- For external Branding will responsible for handling

advertisement (outdoor, Media and digital), events and canopy

Activities.

Team Training
- Provide training to the subordinate and develop second line
- Training Plan and record has to be maintain
- KRA and KPI of team

Documentation and

reporting
- Weekly progress report should be submitted in brief to

management about the activities assigned.
- Monthly detailed report of the activity should be submitted to

the management
- Daily & weekly performance report.
- Collect feedback from the Associate field.
- Monthly report

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