SEO and Google Ads
2 months ago
**Job Summary**:
**Key Responsibilities**:
- **SEO Management**:
- Conduct keyword research to identify high-value opportunities.
- Optimize on-page elements (titles, meta descriptions, headings, etc.) for better search rankings.
- Monitor and improve website performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
- Create and execute link-building strategies.
- Track and report on SEO performance metrics.
- **Google Ads Campaign Management**:
- Set up and manage PPC campaigns on Google Ads.
- Perform keyword research for paid campaigns to maximize conversions.
- Write compelling ad copy to increase click-through rates.
- Conduct A/B testing for ads and landing pages.
- Monitor ad spend and ROI to ensure campaigns are cost-effective.
- **Content Strategy & Collaboration**:
- Collaborate with content writers to create SEO-friendly content.
- Suggest content ideas based on keyword trends and audience behavior.
- **Market & Competitor Analysis**:
- Analyze competitors' SEO and paid advertising strategies.
- Provide actionable insights to improve our digital presence.
- **Staying Updated**:
- Keep up with the latest trends in SEO and Google Ads.
- Ensure compliance with Google Ads and search engine guidelines.
**Qualifications**:
- Proven experience as an SEO and Google Ads Specialist or a similar role.
- Hands-on experience with Google Ads, Analytics, and Search Console.
- Proficiency with SEO tools like SEMrush, Ahrefs, Moz, or similar.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Certification in Google Ads (preferred but not required).
**What We Offer**:
- Competitive salary and performance-based incentives.
- Opportunities for skill development and career growth.
- A dynamic and collaborative work environment.
Pay: ₹8,000.00 - ₹12,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 2 years (preferred)
Work Location: Remote
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