Performance Marketing Executive
1 week ago
**Job Title**: Performance Marketing Specialist
**Location**: Kanpur
**Experience**: 6 months - 2 years
**Job Overview**:
We are looking for a **Performance Marketing Specialist** to plan, implement, and optimize high-performing advertising campaigns across platforms like Google Ads and Meta Ads. The role focuses on increasing sales, driving quality traffic, and enhancing brand awareness through data-driven strategies.
**Key Responsibilities**:
- **Campaign Management**:
- Develop and manage PPC campaigns across Google Ads and Meta Ads.
- Monitor campaign performance and adjust bids for efficiency.
- **Strategy Development**:
- Create paid media strategies to boost visibility, traffic, and lead acquisition.
- Test and optimize ads, keywords, and bid strategies for performance.
- **Analysis and Reporting**:
- Analyze campaign results and provide data-driven insights.
- Generate regular reports on metrics, goals, and ROI.
- **Budget Management**:
- Allocate and monitor budgets to maximize campaign ROI.
- Adjust bids to optimize budget utilization.
- **Collaboration**:
- Work with content, design, and SEO teams for ad creatives and landing pages.
- Ensure alignment between organic and paid strategies.
**Skills & Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- Proficiency in Google Ads, Meta Ads, Google Analytics, and Facebook Ad Manager.
- Experience in SEO, SEM, market research, and bid management tools.
- Strong analytical skills and expertise in data-driven strategies.
- Google Ads and Meta Certifications preferred.
- Proficiency in MS Excel and PowerPoint.
Pay: ₹10,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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