Digital Marketing Executive

2 weeks ago

Calicut, India Outhands BPM Full time

Responsibilities:
Digital Marketing Strategy: Collaborate with the marketing team to develop comprehensive digital marketing strategies that align with the company's overall marketing goals. Identify target audiences, define key messages, and determine the appropriate digital channels to reach them.

Online Advertising: Plan and execute online advertising campaigns across various platforms, such as Google Ads, social media advertising (Facebook, Instagram, Twitter, LinkedIn), display advertising, and remarketing campaigns. Optimize ad performance by monitoring metrics and making necessary adjustments.

Search Engine Optimization (SEO): Implement SEO strategies to improve the company's organic search rankings and increase website traffic. Conduct keyword research, optimize website content, and ensure compliance with SEO best practices.

Content Marketing: Develop and manage content marketing initiatives, including creating engaging and informative blog posts, articles, videos, and other types of content. Promote content through various channels to attract and engage the target audience.

Social Media Marketing: Develop and execute social media strategies to build brand awareness, engage with the target audience, and drive website traffic. Manage social media accounts, create and schedule posts, monitor engagement, and analyse performance metrics.

Website Management: Oversee the company's website and ensure it is user-friendly, visually appealing, and optimized for conversions. Regularly update website content, monitor website analytics, and implement necessary improvements.

Analytics and Reporting: Track and analyse digital marketing campaigns using tools such as Google Analytics. Monitor key performance indicators (KPIs), generate reports, and provide insights and recommendations for optimization.

Conversion Rate Optimization (CRO): Identify opportunities to improve website conversions and user experience. Conduct A/B tests, optimize landing pages, and implement strategies to increase conversion rates.

Market Research and Competitor Analysis: Stay updated on industry trends, customer preferences, and competitor activities. Conduct market research to identify new opportunities and refine digital marketing strategies accordingly.

Collaboration and Communication: Coordinate with internal teams, such as sales, product, and design, to ensure alignment and integration of digital marketing efforts. Communicate effectively with stakeholders and provide regular updates on digital marketing initiatives.

**Experience**:
Digital Marketing:2 years

Languages:
Malayalam, English

**Salary**: ₹25,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

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