Social Media Strategist

3 weeks ago

Mumbai, India Rafiki Marketing Full time

Rafiki is seeking a Social Media Strategist to join our growing team. If you are looking for a challenging position that provides the opportunity to develop and lead social media and content marketing campaigns in a range of client industries, then this is the role for you. Our company culture is conducive to developing team members into the best marketers they can be

**Social Media Strategist Job Description**:
Your role as a social media strategist will entail developing and executing social media strategies for a diverse range of clients, in order to boost visibility, generate leads and increase customer engagement. This will involve managing an organisation's online presence, producing high-quality content, analysing usage data, and managing projects and campaigns.

**Responsibilities**

As a social media strategist, you'll have the opportunity to:

- develop well-thought-out social media strategies and set goals to increase brand awareness and increase engagement for a range of clients
- manage all social media channels such as Facebook, Twitter, Pinterest, LinkedIn and

Instagram
- develop and manage campaigns that promote clients’ organisation and brand
- create and curate engaging multimedia content and/or outsource this effectively
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as

Google Analytics
- co-ordinate with graphic designer(s) to create engaging social media posts and content.
- handle paid promotions across social media platforms including targeting and budget management

**Skills**

You'll need to have:

- 1-2 years of experience handling social media accounts across various platforms on a professional level
- a solid understanding of the use of a range of social media platforms, particularly in relation to digital marketing
- strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- creative skills for contributing new and innovative ideas
- strong verbal communication skills for articulating ideas to colleagues and clients
- organisational skills, with the capacity to prioritise and work across multiple projects
- data analysis skills and statistical prowess to draw actionable insights

**Please submit the following**:

- Résumé
- Cover Letter

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹15,000.00 - ₹35,000.00 per month

Schedule:

- Day shift
- Monday to Friday

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