Digital Marketing Associate
2 days ago
**About the Role**:
**Key Responsibilities**:
**1. Lead Tracking and Management**:
- Monitor and track leads generated from Meta and WhatsApp campaigns daily.
- Maintain an accurate and organized database of leads.
- Identify and categorize leads based on predefined criteria for effective segmentation.
**2. Lead Distribution**:
- Share qualified leads with the sales team promptly.
- Ensure seamless communication between marketing and sales teams regarding lead status and follow-ups.
- Provide real-time updates to stakeholders on lead performance and conversion progress.
**3. Reporting and Analysis**:
- Prepare daily, weekly, and monthly reports on lead generation, distribution, and conversion metrics.
- Provide insights to improve lead quality and marketing strategies.
- Use data to suggest improvements to campaign performance and audience targeting.
**5. Platform Expertise**:
- Stay updated on Meta Ads Manager and WhatsApp Business tools.
- Troubleshoot issues related to lead tracking or campaign performance.
- Collaborate with the team to explore new tools or strategies for lead enhancement.
**6. Process Optimization**:
- Suggest and implement processes to streamline lead tracking and sharing.
- Collaborate with sales and marketing teams to improve lead management workflows.
**Required Qualifications**:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in lead management or digital marketing roles.
- Proficiency in using Meta Ads Manager and WhatsApp Business tools.
- Strong analytical skills and ability to interpret data to improve outcomes.
**Preferred Skills**:
- Familiarity with Customer Relationship Management (CRM) systems like HubSpot, Salesforce, or Zoho.
- Basic knowledge of digital marketing strategies and platforms.
- Proficiency in Microsoft Excel or Google Sheets for lead tracking and reporting.
- Strong communication and interpersonal skills for collaboration with sales teams.
- Attention to detail and ability to manage multiple tasks simultaneously.
Pay: ₹15,000.00 - ₹18,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
Application Deadline: 17/12/2024
Expected Start Date: 15/12/2024
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