Opening for Sem

2 months ago


Kolhapur, India Pacific Placements and Business Consultancy Full time

Paid Search Campaign Management:
Develop and execute comprehensive paid search strategies across platforms such as Google Ads, Bing Ads, and others.
Create and optimize PPC (pay-per-click) campaigns to maximize ROI and achieve performance goals.
Keyword Research and Analysis:
Conduct thorough keyword research to identify relevant and high-performing keywords.
Analyze and adjust keyword strategy based on search volume, competition, and business goals.
Ad Copy writing:
Create compelling ad copy and design effective ad creatives to improve click-through rates.
A/B test ad variations to enhance performance.
Budget Management:
Manage and allocate budgets effectively to ensure efficient use of resources.
Monitor campaign spending and adjust budgets based on performance.
Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
Prepare regular reports on campaign performance and provide insights for optimization.
Landing Page Optimization:
Collaborate with the web development and design teams to optimize landing pages for better conversion rates.
Ensure a seamless user experience from ad click to conversion.
Competitor Analysis:
Stay informed about industry trends and competitor strategies.
Adjust SEM strategies based on competitive landscape and emerging opportunities.
Stay Updated:
Stay current with changes in search engine algorithms and advertising platforms.
Implement new features and tools to enhance campaign performance.
Qualifications and Skills:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing SEM campaigns, preferably with certifications such as Google Ads or Bing Ads.
In-depth knowledge of paid search platforms and advertising best practices.
Analytical mindset with strong data analysis skills.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a team environment
- Experience- 0 - 1 Years- Salary- 80 Thousand To 1 Lac 50 Thousand P.A.- Industry- Marketing / Advertising / PR / Media Planning- Qualification- Diploma, Professional Degree, Other Bachelor Degree- Key Skills- PagemakerAbout Company
- Contact Person- Priyanka Sone- Address- 1785 E Ward, Ghugare Complex, G Enterprises Building, 4th Lane, Kolhapur- Mobile- 7066973399



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