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App Marketing Executive

2 months ago

Mohali, India Bridging Technologies Full time

**Let's work together**:
Bridgingites are curious, friendly, compassionate, independent, self-driven, collaborative, self-motivated, transparent, supportive and most importantly awesome team players.

**Benefits & Perks**:

- Awesome office space
- Daily meals in Bridging for day & night shifts
- Quarterly events and Rewards & Recognitions

Success starts with having the right people. At Bridging, we value and mentor each member of our growing team. We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment. Our team of innovators has enabled Bridging to sustain high levels of profitability and success while evolving along with the Internet for almost a decade

**Salary**:
**Location**:
CP- 67, Mohali

**Job Description**:
**Responsibilities**:

- Build a comprehensive digital marketing strategy for promotion of Practina App / Plan and execute campaigns to increase app downloads and boost the total user base via apps.
- App Analytic tools - Hands on experience with leading app analytic tools like AppsFlyer, Localytics, Google Analytic, Sensor Tower, Appannie.
- Create, run and optimize campaigns to increase Practina App download and increase no of subscribers/users via the app itself.
- Drive performance marketing via Google Ad Words, Facebook & Instagram Ads, Quora Ads, Taboola, Display Ads, etc and remarketing lists to promote downloads.
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- On-page and Off-page activities for Play Store and App-Store.
- Collaborate closely with mobile app teams, technical, business, and support teams to manage simultaneous time sensitive projects.

**Requirements**:

- Excellent verbal and written communication.
- Extensive experience in Mobile Installations, Social Media Management, online and offline Marketing & Branding.
- Ability to think strategically and execute methodically.
- Creative problem solver who is passionate about inventing new ways to approach retail.
- Ability to work in a fast-paced environment where continuous innovation is expected.
- Excellent understanding of consumer brand advertising strategies especially in the digital and high-technology mobile and social space.
- Ability to work under pressure and target driven environment.
- Graduate/Post Graduate in any field.

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