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Social Media Executive

1 month ago

Remote, India Tropiglow Full time

**Key Responsibilities:1. Content Creation and Management**
- Develop and implement a monthly content calendar aligned with marketing goals.
- Create engaging, high-quality content (text, image, and video) tailored for each platform.
- Write captions, design posts, and produce short-form videos (Reels, TikToks, etc.).
- Collaborate with designers, photographers, or other team members to develop visual assets.

**2. Platform Management**
- Manage social media accounts (Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, etc.).
- Schedule and publish posts using social media management tools (e.g., Hootsuite, Buffer).
- Monitor and respond to comments, messages, and mentions promptly.

**3. Audience Engagement and Growth**
- Engage with followers to foster a strong online community.
- Build relationships with influencers, bloggers, and industry professionals.
- Identify and participate in trending conversations to increase brand visibility.

**4. Analytics and Reporting**
- Track, analyze, and report on performance metrics (engagement rates, reach, conversions, etc.).
- Use insights to refine and optimize social media strategies.

**5. Campaign Management**
- Plan and execute social media campaigns to support product launches, events, and promotions.
- Collaborate with marketing and sales teams to ensure consistent messaging.

**6. Trend Spotting and Innovation**
- Stay up-to-date with social media trends, tools, and algorithm changes.
- Experiment with new content formats and platforms to keep the brand innovative.

**Qualifications and Skills**:

- **Education**: Bachelor’s degree in Marketing, Communications, or a related field.
- **Experience**: 1-3 years of experience in social media management or a similar role.
- Proficiency in social media platforms and tools (e.g., Instagram, TikTok, Meta Business Suite).
- Strong understanding of analytics tools (e.g., Google Analytics, Insights, or Sprout Social).
- Excellent copywriting and content creation skills.
- Basic graphic design skills (Canva, Photoshop, or Illustrator) and video editing knowledge.
- Strong organizational skills and ability to manage multiple projects.
- Creative mindset with attention to detail.

Pay: ₹5,000.00 - ₹15,000.00 per month

Schedule:

- Monday to Friday

**Education**:

- Diploma (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: Remote