Am Digital Marketing

6 months ago


Bengaluru Karnataka, India Acko General Insurance Full time

**About Us**
ACKO is a product-tech company, launched in 2016, solving real-world problems for customers, starting with insurance. And as a customer-first organization serving the digitally-savvy, ACKO’s value proposition of ‘Welcome Change’ focuses on offerings that make insurance simple and hassle-free With features such as zero commission, zero paperwork, instant renewal, same-day claim settlements, and app-based updates on claims, ACKO is a 'Welcome Change' from traditional insurers.
Having said that, we are not just another conventional insurance firm, or the people consulted solely for "claims” Anchored in a tech-centric philosophy, ACKO’s approach fuels innovation, empowering us to develop comprehensive products that cater to every aspect of our customers' insurance requirements. And while we are at it, we put our Ackers at the heart of everything we do. We're not your typical 9-to-5 workplace; we're a vibrant and inclusive bunch of innovators and creators making sure every Acker’s idea matters, their voice is heard, and their growth is part of our mission.

**What we are looking for**:

- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionables
- Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs
- Analyze data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies
- Develop and manage a team of permanence specialists
- Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns
- Lead strategy design to implementation on always on performance campaigns
- Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance
- Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.
- Create campaign yearly calendar, plan budgets & guide team to achieve the targets

**Job Requirement**

**Requirement**
- Should have a background of Btech / MBA
- 3+ years of hands-on experience in managing the SEM and Display accounts
- Should have agency experience & must have worked with lean team handling multiple verticles / projects
- High sense of Ownership & decision making
- Capable of execution & also strategizing google campaigns


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