Social Media Executive

2 months ago


Kollam, India Advertiqo Global LLP Full time

We are seeking a skilled Social Media Executive with expertise in Meta Ads to join our dynamic team. As a Meta Ads Specialist, you will be responsible for developing and implementing effective social media strategies across Meta platforms (Facebook, Instagram, Messenger, and WhatsApp) to enhance brand visibility, engagement, and conversions.

**Responsibilities**:

- **Strategy Development**: Collaborate with the marketing team to develop comprehensive social media strategies aligned with business goals, leveraging Meta Ads platforms.
- **Campaign Management**: Plan, execute, and optimize paid advertising campaigns across Meta platforms to drive traffic, leads, and conversions.
- **Content Creation**: Create compelling and engaging ad creatives, copy, and multimedia content tailored to Meta Ads specifications.
- **Audience Targeting**: Conduct thorough audience research and segmentation to optimize ad targeting and maximize ROI.
- **Performance Analysis**: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- **Budget Management**: Manage ad budgets effectively, ensuring optimal allocation and ROI across campaigns.
- **Stay Updated**: Stay informed about industry trends, algorithm changes, and best practices related to Meta Ads to ensure campaigns are up-to-date and competitive.

**Requirements**:

- **Experience**: Proven experience in social media marketing with a focus on Meta Ads platforms (Facebook, Instagram, Messenger, WhatsApp).
- **Expertise**: In-depth knowledge of Meta Ads Manager, including campaign setup, targeting options, ad formats, and optimization techniques.
- **Analytical Skills**: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- **Creativity**: Creative mindset with the ability to develop innovative ad concepts and strategies to capture audience attention.
- **Communication**: Excellent written and verbal communication skills with the ability to articulate ideas effectively.
- **Organizational Skills**: Strong organizational and multitasking abilities to manage multiple campaigns simultaneously and meet deadlines.
- **Team Player**: Collaborative attitude with the ability to work effectively in a team environment.
- **Adaptability**: Ability to adapt to changes in platform algorithms, policies, and market trends.

**Education**: Bachelor’s degree in Marketing, Communications, or a related field.

**Certifications**: Preferred certifications in Meta Ads or relevant social media advertising platforms.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹15,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid time off
- Work from home

Schedule:

- Day shift
- Morning shift
- Rotational shift

Supplemental pay types:

- Commission pay
- Overtime pay
- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

Expected Start Date: 22/04/2024



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