Social Media Marketing Executive

2 months ago


East Fort Thiruvananthapuram Kerala, India Rajadhani Group Full time

We're looking for a highly skilled Social Media Marketing Executive to develop and implement engaging social media strategies to increase brand awareness, drive website traffic, and generate bookings for our hotel group.

Key Responsibilities:
1. Develop and execute social media marketing strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube).

2. Create and curate high-quality content (visuals, videos, captions).

3. Manage and schedule posts using social media management tools.

4. Analyze performance metrics and adjust strategies.

5. Engage with followers, respond to comments and messages.

6. Collaborate with cross-functional teams (marketing, sales, operations).

7. Stay up-to-date with industry trends and platform changes.

**Requirements**:
1. Bachelor's degree in Marketing, Communications, or related field.

2. Minimum 2 years of experience in social media marketing.

3. Proven track record of successful social media campaigns.

4. Excellent content creation and copywriting skills.

5. Strong understanding of social media analytics tools.

6. Familiarity with hotel industry and hospitality marketing.

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

**Experience**:

- Social media management: 2 years (required)
- Social media marketing: 2 years (required)

Work Location: In person


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