Coordinator for Content Marketing and Digital Marketing Team

6 days ago

Shyambazar Kolkata West Bengal, India Institute of NeuroDevelopment Full time

**Job Description: Coordinator for Content Marketing and Digital Marketing Team**
**Institute of NeuroDevelopment (IND)**
**Location**: Sovabazar, Kolkata
**Employment Type**: Full-Time

**About the Organization**:
The Institute of NeuroDevelopment (IND) is a leading organization committed to empowering parents of children with Autism and other neurodevelopmental challenges. We offer a mix of online and offline programs, combining one-on-one and one-to-many interventions to reach a wider audience. IND is dedicated to making a meaningful difference in the lives of children and their families by providing evidence-based interventions and support.

**Role Overview**:
The Coordinator will oversee the planning, execution, and monitoring of content and digital marketing initiatives while ensuring alignment with IND’s mission and organizational goals.

**Key Responsibilities:Strategic Coordination and Goal Setting**
- Be the person responsible for the objectives and intentions of the content and digital marketing vertical.
- Collaborate with the Managing Director’s Office (MDO) and the vertical head to lay down clearly defined tri-monthly, monthly, weekly, and daily objectives for the vertical.
- Actively engage with the vertical head on strategic matters, ensuring that goals and action plans are aligned with the overall organizational objectives.
- Define the exact steps and projects required to fulfill the vertical’s goals and track them to completion.

**Process Documentation and Optimization**
- Work with team members to document processes, use your own expertise to fine-tune them, and ensure alignment with the organization’s goals.
- Research and refine processes, optimize workflows and ensure consistency in deliverables.

**Team Coordination and Follow-Ups**
- Hold daily huddles to define deliverables for the day and track them to completion, ensuring productivity and accountability across the team.
- Conduct weekly, monthly, and tri-monthly reviews of vertical objectives and achievements.
- Follow up with team members to ensure adherence to turnaround times and track progress on individual action items as well as larger projects.
- Handle team priorities, calendars, productivity, and resource optimization

**Quality Control and Output Evaluation**
- Determine and document parameters to grade team output, and analyze whether team deliverables meet the established standards.
- Conduct quality control and ensure that all deliverables adhere to IND’s tone, style, and messaging standards.

**Meeting Management and Collaboration**
- Accompany vertical members in meetings (internal and external), ensuring clearly defined outcomes are set prior to the start.
- Note key points discussed during meetings, define the steps ahead by the end of the meeting, and evaluate whether the objectives were achieved.
- Ensure resource allocation and proper tracking after each meeting.

**Content and Campaign Coordination**
- Oversee content planning and execution, ensuring timely production and publishing of high-quality content.
- Collaborate with the digital marketing team to support campaigns, monitor performance, and provide insights to optimize results.
- Coordinate with cross-functional teams to ensure marketing initiatives align with other organizational activities.

**Administrative and Operational Support**
- Maintain and optimize the file system for the vertical.
- Approve leaves or work-from-home requests for team members as applicable.
- Coordinate with process coordinators for regular vertical processes.

**Reporting and Summarizing Achievements**
- Own the weekly scheduler and document positive developments for the vertical by the end of each week.
- Prepare reports and analytics on vertical performance and content/digital campaign outcomes for leadership.

**Required Skills and Qualifications:Educational Background**:

- Bachelor’s degree in Marketing, Communications, Business Administration, Project Management, or a related field.

**Experience**:

- 2+ years of experience in a coordination, project management, or marketing operations role.
- Proven track record of working with cross-functional teams and managing workflows.

**Technical Skills**:

- Familiarity with marketing tools and platforms (Google Analytics, SEO tools, sales funnels, social media platforms, project management tools like Trello/Asana).
- Strong analytical skills for tracking and evaluating campaign performance and team outputs.

**Soft Skills**:

- Excellent organizational and multitasking skills.
- Strong verbal and written communication abilities.
- Problem-solving mindset and ability to adapt to challenges.
- A proactive, goal-oriented approach to work.

**What We Offer**:

- Competitive salary based on experience.
- Opportunity to grow in a rapidly expanding organization.
- A dynamic and inclusive work environment.
- Professional development opportunities.

**Why Join Us**:
At the Institute of NeuroDevelopment, you will work in a high-impa

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