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Social Media Marketing Intern

2 months ago

Tardeo Mumbai Maharashtra, India iMz Media Solutions Pvt. Ltd. Full time

An SEM (Search Engine Marketing) intern typically works within a marketing or digital marketing department to support various paid advertising campaigns across search engines like Google, Bing, and others. Here's an overview of the typical responsibilities and tasks associated with an SEM intern role:

- **Keyword Research**: Conducting keyword research to identify relevant search terms and phrases that potential customers are using to find products or services related to the company's offerings.
- **Ad Copywriting**: Assisting in creating compelling ad copy for search engine ads that effectively communicate the value proposition and encourage clicks from the target audience.
- **Ad Campaign Setup**: Supporting the setup and configuration of ad campaigns using advertising platforms like Google Ads (formerly Google AdWords), Bing Ads, and others, including setting budgets, targeting options, and ad extensions.
- **Bid Management**: Assisting in managing bids for keywords to optimize campaign performance and achieve desired goals such as maximizing clicks, conversions, or return on ad spend (ROAS).
- **Ad Testing**: Participating in A/B testing of ad creatives, headlines, and landing pages to identify high-performing variations and improve campaign performance over time.
- **Performance Monitoring**: Monitoring ad performance metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI), and providing regular reports to track progress and identify areas for improvement.
- **Campaign Optimization**: Assisting in optimizing campaigns based on performance data, adjusting targeting, bidding strategies, and ad creatives to improve key metrics and achieve campaign objectives.
- **Ad Extensions**: Helping to implement ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and provide additional information to users.
- **Quality Score Improvement**: Working to improve Quality Score (in the case of Google Ads) by optimizing keyword relevance, ad copy, landing page experience, and other factors that contribute to ad rank and cost-effectiveness.
- **Staying Updated**: Keeping abreast of industry trends, best practices, and updates to advertising platforms' algorithms and features to ensure campaigns remain effective and competitive.
- **Collaboration**: Collaborating with other team members such as SEO specialists, content creators, and web developers to ensure alignment of SEM efforts with broader marketing strategies and objectives.
- **Learning and Development**: Taking advantage of the internship as a learning opportunity to gain hands-on experience in SEM techniques and strategies, as well as broader marketing concepts related to digital advertising.

Overall, the role of an SEM intern is to support the planning, execution, and optimization of paid search advertising campaigns to drive traffic, leads, and conversions for the company.

**Job Types**: Full-time, Fresher, Internship
Contract length: 3 months

**Salary**: ₹7,000.00 - ₹10,000.00 per month

**Benefits**:

- Commuter assistance
- Internet reimbursement

Schedule:

- Day shift
- Morning shift

License/Certification:

- Fundamentals of digital marketing (preferred)

Work Location: In person

**Speak with the employer**

+91 9326751355

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