PPC Executive
6 months ago
Responsibilities of a PPC executive
- Develop and execute PPC campaigns across various platforms and channels, including Google Ads, Bing Ads, and social media platforms like Facebook, LinkedIn, and Twitter.
- Conduct keyword research and analysis to identify high-performing keywords and optimize campaigns for maximum ROI.
- Create and test ad copy and landing pages to improve click-through rates and conversion rates.
- Analyze campaign performance data and make data-driven decisions to optimize campaigns for better results.
- Manage campaign budgets and bids to ensure maximum efficiency and achieve business goals.
- Stay up-to-date with industry trends and changes in PPC advertising platforms and algorithms.
- Collaborate with other teams, such as content and design teams, to ensure campaigns are aligned with overall marketing strategies.
Prepare regular reports on campaign performance and communicate insights and recommendations to stakeholders.
**Requirements**:
- 1 to 3 years experience in PPC advertising campaigns
- Proven track record of driving successful campaigns
- Analytical expertise with data-driven approach
- Familiarity with Google Ads and Bing Ads
- Experience with Facebook and LinkedIn Ads
- Ability to manage ad budgets and maximize ROI
- Strong communication and presentation skills
- Effective project management and organization skills
- Keen attention to detail and accuracy
- Deep knowledge of PPC industry trends and updates
Location: IT Park Chandigarh in Netsmartz house
Pay: ₹8,086.00 - ₹42,358.81 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
Work Location: In person
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