Vredestein Bdm

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands - Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

**Job Title**: Vredestein BDM
- **Location**: Delhi
- **Reports to (Position)**: RBU Head
- **Department/Function**: Vredestein - Sales
- Channel Sales and Business Development:
- Apportion sales budget to various branches based on the profitability of the branch and market activity
- Achieve sales targets as per Business Plan
- Identify profitable products to capitalize on the same and increase market share
- Track competitor sales activity on a continuous basis and take counter action
- Conduct sales analysis and accurately forecast stock requirement and coordinate with plants
- Analyze Stock Movement based on secondary sales and have a complete control on dealer inventory management

New Market/Business Development:
- Responsible for the entire cluster (part of geographic state or multiple states depending on business size) with respect to new sales opportunities and market capture plan
- Lead and establish Distribution and Merchandising activities in line with the Business Plan
- Be up to date with market movement and consumer preferences to look out for white spaces and develop plans to plug in the same accordingly
- Drive the Route to Consumer strategic priorities for the cluster
- Have a clear plan to enhance sales volumes and product visibility in the market
- Plan future sales activities based on future growth plans and market data keeping the allocated budget in mind

Sales Reporting- Manage and ensure adherence to timely submission of all Cluster Sales reports
- Critically evaluate and involve in assessment and tie up of Contracted outlets for volume & market share commitments

Marketing operations:
- Coordinate with marketing team to facilitate sponsorships and activities
- Ensure implementation of schemes (marketing & sales) and submit feedback on the same to the Regional Business Unit Head
- Manage external environment with respect to government and state policies
- Study sales reports prepared by Team Leaders; identify gaps if any and design plans to fill in the same
- Shortlist and prepare the list of vendors and distributors to be appointed, get necessary approvals on the same
- Coach and mentor cross-functional teams; help design career path and facilitate people development activities