SEO Executive

1 month ago


Kolkata, India Maa Luxmi E-Vehicles Private Limited Full time

We are looking for a tech-savvy individual who is interested in working as an SEO Executive and PPC Specialist for our company.

As an SEO Executive & PPC Specialist, you will be responsible for developing and implementing **SEO strategies to improve website traffic and conversions organically**. You will also be responsible for researching keywords, analyzing competitors, and staying on top of the Search Engine Results page while also managing and optimizing Facebook and Google PPC (Pay-Per-Click) ad campaigns to attract targeted audiences and achieve marketing objectives.

Apart from this, you should possess a strong understanding of the domain and the ability to stay updated with Google algorithm changes. You should have excellent communication skills and extraordinary analysis skills.

If you think you can take up this challenging job role of an SEO executive, we look forward to working with you.

**Responsibilities**
- Conversion/Revenue target-based approach: responsible for organic conversions of the assigned business verticals.
- Implementing and developing SEO strategies.
- Researching the competitors, both on-site and off-site.
- Conduct comprehensive keyword research to identify relevant and high-traffic keywords for content optimization and PPC campaigns.
- Prepare engaging SEO content along with the Content Team.
- Optimizing content regularly on the website.
- Manage Technical, On-page, and Off-page SEO aspects.
- Developing and implementing link-building strategies.
- Collaborating with the Category/Design/Product Team for the desired output of the campaign.
- Web analytics and reporting.
- Proposing changes in the website content and structure.
- Measuring the ROI and success of the SEO campaign.

**Requirements**:

- Min 2+ year work experience as an SEO Executive, SEO Specialist, SEO Analyst or a similar position.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Technical, on-page, 0ff-page SEO knowledge
- Good understanding and experience with the WordPress platform
- Excellent understanding and experience with website analytics tools like Google Analytics(GA4) and webmaster’s tool - Google search console
- Sound understanding of conversion optimization.
- Basic knowledge of HTML and CSS.
- Hands-on experience with SEO tools such as SEMRush, Ahrefs, Screaming Frog etc
- Experience in Tools such as Keyword planner, Tag manager, Rich results test, Mobile friendliness test, Lighthouse, etc.
- Fair understanding of other digital marketing verticals such as Paid marketing, social media marketing, and more.
- Good verbal and written communication skills.
- A keen eye for details.
- Ability to work independently or in a team environment as and when required.
- Demonstrate excellent keyword research techniques.
- Excellent time management skills.Ability to manage multiple projects and prioritize tasks effectively.
- Strong decision-making and reasoning skills.
- Excellent organizational and interpersonal skills.
- Strong work ethic.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift
- Morning shift

**Education**:

- Diploma (preferred)

**Experience**:

- SEO: 2 years (required)
- PPC Campaign Management: 1 year (preferred)
- total work: 2 years (preferred)

Ability to Commute:

- Kolkata, West Bengal (preferred)

Ability to Relocate:

- Kolkata, West Bengal: Relocate before starting work (preferred)

Application Deadline: 11/08/2023
Expected Start Date: 16/08/2023


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