Marketing & Strategy Executive
2 months ago
Market Research and Analysis:
- Conduct market research to identify key trends, target audience insights, and competitor strategies.
- Analyze data from market research to provide actionable recommendations for improving marketing strategies.
- Assist in evaluating the effectiveness of marketing campaigns and gathering feedback from customers.
Content Creation and Digital Marketing:
- Collaborate with the design team to ensure that marketing content aligns with the brand’s tone and visuals.
- Develop and schedule social media posts on platforms such as Instagram, LinkedIn, Facebook, and Twitter to increase brand engagement.
Campaign Planning and Execution:
- Support the marketing team in planning and executing digital marketing campaigns across various platforms (e.g., Google Ads, social media ads).
- Help monitor ongoing campaigns, collect performance data, and report on key metrics such as click-through rates, conversion rates, and ROI.
Strategy Development:
- Assist in developing and refining marketing strategies that align with the company’s goals and growth plans.
- Participate in brainstorming sessions with the marketing and business development teams to generate new ideas for increasing brand awareness and customer acquisition.
Partnerships and Collaborations:
- Identify potential partnerships and collaborations with influencers, organizations, or other brands that align with the company’s values.
- Research opportunities for sponsored content, guest blogs, or co-branded initiatives that can help expand the company’s reach.
Customer Engagement and Feedback:
- Help gather and analyze customer feedback through surveys, reviews, and direct communication to understand customer needs and preferences.
- Use insights to recommend ways to enhance customer experience and engagement across all marketing channels.
Reporting and Performance Tracking:
- Track and analyze the performance of marketing initiatives and campaigns using tools such as Google Analytics, social media insights, and CRM platforms.
- Prepare reports on marketing performance to share with the team and suggest improvements where necessary.
SEO and SEM Support:
- Help in optimizing website content for SEO and assist with Search Engine Marketing (SEM) strategies to improve online visibility.
Brand Management:
- Assist in maintaining and enhancing the company's brand identity across all marketing channels.
- Monitor and manage the company's social media presence to engage the audience and build relationships.
Collaboration with Sales Team:
- Work closely with the sales team to align marketing efforts with sales goals.
- Help develop sales support materials such as brochures, presentations, and case studies.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
**Education**:
- Master's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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