Strategic Initiatives

3 days ago

Bhubaneswar Orissa, India HexaLearn Full time

**GENERAL DESCRIPTION**:
Department: Strategic Initiatives
Job Title: Market Research Analyst
Type of Position: Fulltime
Location: Bhubaneswar (Odisha, India)

**Salary**: As per industry standards.

HexaLearn Solutions is a dynamic and innovative eLearning and software solutions company committed to delivering cutting-edge solutions to its clients. We are seeking a highly motivated and creative Market Analyst to join our team. As a Market Analyst, you will play a crucial role in helping the company make informed strategic decisions by providing insightful market research and analysis.
- Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our business initiative and strategies.

**REQUIREMENTS**:

- Bachelor’s degree in Business Management, Economics, Marketing or related field.
- Proven experience as a Market Analyst or in a similar analytical role.
- At least 1-3 years of experience within similar roles.
- Skilled on using search engines, web analytics and business research tools.
- Strong analytical skills with proficiency in statistical analysis tools and data visualization.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office Suite; experience with data analysis tools/software is a plus.
- Knowledge of eLearning, Software, Digital Marketing/Information and technology trends, competitors and market dynamics.

**ROLES AND RESPONSIBILITIES**:

- Data Gathering.
- Gather and analyze statistical data using modern and traditional methods
- Interpret data, formulate reports and make business recommendations.
- Identify and collect relevant data points, for example:

- Clients/Prospects: Demographics, buying habits, needs/pain areas and price points.
- Competitors: Pricing structures, current tactics and sales channels.
- Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements.
- Consistently exercise independent judgement and discretion in research matters

**ANALYTICS AND REPORTING**:

- Deploy statistical modelling techniques to analyze data and forecast future trends.
- Use integrity measures to check quality of recorded data.
- Prepare and submit regular reports to the Team that summarizes funding in a digestible, graphical and actionable manner.
- Attend sales meetings and present your research.
- Build out internal communication channels to keep the wider business updated with market news.
- Work with the teams to devise future commercial strategies based upon your findings.

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