Content Writer

3 days ago


Mumbai, India Cogoport Full time

Cogoport is the leading & fastest growing B2B international organization, which provides simplified freight movement and various finance solutions or services for businesses across the globe. We solve our customer’s (Importers, exporters, freight forwarders and all the stakeholder in shipping ecosystem) problems though the power of tech and product. Our business model is based on principles of aggregation and integration of services. We do this by providing digital and technology-enabled solutions that enable freight to move faster, cheaper and more efficiently from point to point.

International Trade can be complicated at times and every day brings new challenges and opportunities to learn.

When we simplify international trade, it empowers and affects every human being on the face of this earth. Seven billion people - one common problem.

As a part of the commercial team at Cogoport, you will get an opportunity to be a part of industry-wide revolution in the world of shipping and logistics by collaborating with other brilliant minds to resolve real world on-ground challenges. You will have a direct impact on the revenue and profitability growth for the organization.

**About the Role**

**Responsibilities**
- Are these your superpowers? Do you love working on these?_
- Research industry related content combining online sources, interviews and studies
- Write clear marketing copy to enhance customer’s understanding of international trade and to promote Cogoport and its services
- Develop an understanding of SEO, conduct simple keyword search on a topic and work in coordination with an SEO expert to enhance page ranking of your content and increase web traffic
- Develop educating and engaging content for brand marketing campaigns to boost awareness, recall and conversion
- Effectively coordinate with freelancers, contractors and outside agencies to meet company’s goal
- Adjust your writing style and tonality of your article depending on the goals that an article shall meet e.g. convince a reader, make the reader take an action, or educate a reader
- Adjust your communication to the overall tonality of the organization
- Ensure overall consistency of the content with the images and other articles
- Proofread and edit the content generated by you or other content writers before publication
- Submit your article to the editor or person doing the same job in the company for input or approval
- Make new topic recommendations to Cogoport
- Update your articles as and when needed

**Skills & Must Haves**
- Do you possess what’s required to do the best work of your life?_
- Excellent writing and editing skills in English; additional languages is a plus
- Proven track record working as a content writer, copy writer or a journalist
- Has a portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Passion for business, macroeconomic, political or international trade
- Background in Marketing, Economics, International Trade, Journalism, Literature or related fields
- Understanding of international trade is a plus
- Ability to learn the international trade ecosystem quickly
- Ability to meet agreed upon timelines for the company

**Our Core Values**

**Intrapreneurship**: At Cogoport, you own and drive projects forward. You have the world at your feet, and complete flexibility and freedom to take up new initiatives that would benefit the customer.

**Customer Centricity**: Our customers are at the heart of all that we do. Without happy customers, our company is doomed. Understanding their perspective collectively is key to our success.
- Cogoport is an _**_equal opportunity employer_**_. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and respected at work._


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