Marketing Executive

3 weeks ago

Mohali Punjab, India No Labels Full time

As a Brand Marketing Executive, you will play a pivotal role in shaping and executing our brand marketing strategies to drive awareness, engagement, and loyalty. You will be responsible for coordinating on-ground and online events, analyzing market data, managing product launches, overseeing exhibitions and seminars, and developing brand strategies.

**Key Responsibilities**:
As an Influencer Marketing Specialist, you will be responsible for developing and executing influencer marketing campaigns to elevate brand awareness, drive engagement, and foster authentic connections with our target audience. You will play a pivotal role in identifying and collaborating with influencers, creating compelling content, and measuring campaign effectiveness to achieve strategic business objectives.

**Key Responsibilities**:
**1. Influencer Identification and Collaboration**:

- Research, identify, and cultivate relationships with influencers whose values, aesthetics, and audience align with our brand.
- Negotiate partnerships and collaborations with influencers to develop authentic and impactful content that resonates with our target audience.

**2. Campaign Strategy and Execution**:

- Develop comprehensive influencer marketing strategies aligned with brand objectives, target audience insights, and industry trends.
- Plan, execute, and optimize influencer marketing campaigns across various platforms, including social media, blogs, and video channels.

**3. Content Creation and Coordination**:

- Collaborate with influencers to ideate and produce high-quality content, including social media posts, videos, blog articles, and sponsored content.
- Ensure that content aligns with brand guidelines, messaging, and values while leveraging influencers' creativity and authenticity.

**4. Performance Monitoring and Analysis**:

- Monitor and analyze campaign performance metrics, including reach, engagement, conversion rates, and ROI.
- Use data-driven insights to optimize campaign effectiveness, identify opportunities for improvement, and make informed decisions for future campaigns.

**5. Relationship Management and Communication**:

- Foster strong relationships with influencers, agencies, and industry partners to maximize collaboration opportunities and campaign success.
- Communicate effectively with influencers, providing clear guidelines, feedback, and support throughout the collaboration process.

**Job Types**: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Work Location: In person

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