Ads Executive
5 months ago
**Skills Required**:
- 1. Experience and skill in strategizing, executing and Optimizing ads on Google, Meta, and other adplatforms.
- 2. Experience in optimizing landing pages and user funnels - conversion metrics and other aspects of analytics
- 3. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- 4. Experience in setting up and optimizing PPC campaigns on all major search engines
- 5. Knowledge about LinkedIn Marketing
- 6. Proficiency in campaign management software, such as HubSpot Marketing**Role & Responsibilities**
- 1. Create and optimize digital campaigns on Google Ads & Facebook
- 2. To make Digital Ads proposals, projections and strategies
- 2. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- 4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
- 5. New Strategies & Recommendation (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
- 6. Brainstorms new and creative growth strategies through digital marketing
- 7. Measure and report performance of all marketing campaigns, and assess against goals
- 8. Identifying new business leads and contributing to the expansion of business activities
- 9. Preparing campaign budgets and work schedules, as well as setting project deadlines
- 9. Developing link building strategies.
- 10. Analyzing keywords and SEO techniques used by competitors.
- 11. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers**Company Brief**
- Knowledge Units is an all-in-one Creative Agency that takes care of all your creative needs under one umbrella. We believe in the use of words, concept and ideology to structure a company’s brand identity and provide them with a holistic approach towards their goal of establishing a digital footprint catering to all sections of the industry.
- Knowledge Units umbrella shelters multiple subunits. Each Unit in Knowledge Units plays a pivotal role in transforming its customer’s digital journey.-
**Job Category**:Ads Executive**Job Type**:Full Time**Job Location**:PUNE**Experience**:2+ Years**Urgency of Joining**:30 Days
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