Creative Strategist
3 weeks ago
**About us**:
SCGB Solutions provides specialised recruitment services. Please check the 'about our client column' to know about whom we are hiring for.
- Be the bridge connecting the creative and the business objectives of brands
- Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel-wise strategy & formats in use and define the creative strategic approach
- Ideate on overarching communication routes/campaign ideas, define positioning statements & creative treatments across existing clients & new client pitches
- Identify different approaches, communications, and experiments, using various
creative elements. (Example: Using variable factors like background color,
font, communication themes, and Voice-over to see which variables are driving
higher results)
- Working closely with the advertising team (Google, Facebook, Linkedin Ads) to understand the experiments, and analytics and iterate on creatives according to results
- Arrive at creative reports to define the success of experiments & creative analysis
- Abreast with industry trends
**Requirements**:
- Bachelor’s degree in design/creative/communication/ Visual communications/ Brand marketing required preferred a master's degree in Visual communications/ media - Working knowledge of different digital platforms, formats, ad formats
- A professional portfolio demonstrating conceptualizing, visualization & execution of performance-driven campaigns & brand campaigns Hard skills/ Software packages
- Great communication with strong interpersonal skills
- A knack for observing people, cultures, brands & markets
- Good research skills, curious and interested in learning new topics
- Ability to come up with key consumer insights
- Basic design/copywriting knowledge is a plus
- Eager to grow and learn new skills
About the Client
**Our client is a leading digital marketing agency having PAN India presence.**
***
Work Experience
**1-3 years**
***
Industry
**Advertising**
***
City
**Bangalore, Chennai, Mumbai, Gugaon**
***
State/Province
**Karnataka**
***
Country
**India**
***
Zip/Postal Code
**560029,600008
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