Meta Adwords Executive

2 months ago


Noida Uttar Pradesh, India Lantern Digital Services Pvt Ltd [DigiLantern] Full time

**Responsibilities:

- **
- End-to-end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score, and other important account metrics
- Drive campaign optimizations via experiments & new initiatives
- A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more
- Campaign Analytics
- Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, and landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

**Job Qualifications and Skill Sets**

:

- Experience in search engine marketing (SEM) and paid search (PPC)
- In-depth knowledge of meta ads, such as search, display, discovery, performance max, and UACs.
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations
- Excellent communication skills and problem
- solving abilities

Pay: ₹25,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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