Cx Researcher

5 months ago

Chennai Tamil Nadu, India IDP Education Ltd Full time

**About Us**:

- An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_**_ _**_core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._**:

- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._

**POSITION PURPOSE**

**CX Researcher**
- Purpose of this role is to use research and data intelligence to produce insights into customer behaviour to help guide strategy and decision making to support IDP’s ‘customer first’ transformation
- Inform IDP’s global CX Research program with relevant insights and intelligence developed from research, data analysis activity.
- Develop reports to share observations and recommendations with relevant business departments.
- Monitor the quality and effectiveness of datasets and develop strategies for their enhancement or efficiencies
- Undertake analysis to identify business growth opportunity, contributing data/insights to business cases for new products and services
- The CX Researchers role supports the broader global CX Research programme

**Driver**

**The key driver of the role is**
- To understand our customers, to increase customer engagement, sentiment, satisfaction, trust, recommendation and advocacy outcomes,
- by understanding, evaluating and providing insights from the data that can be used to drive customer led and data driven initiatives and projects, and
- ensuring customer representation, accuracy, qualityand operational scale is achieved.

**Supports**

**This role supports the CX Research program which**
- Activates and embeds CX and NPS best practice across the business
- Aggregates, leverages and analyses CX and NPS data, through research, analysis, insights and recommendations
- Activates and drives external customer led and internal customer adopted actions and projects, that ultimately improve the customers experience, and
- Drives outcomes from the Global Customer Road Map and Global Product Roadmap, ensuring our external customers voice is represented in improved in our technology solutions or business processes.

**Deliverables**

**General**:
Deliver insights and data which enhance
- customers experience
- competitive understanding and/or
- support business development
- converting analytical findings into meaningful and actionable insights, identifying and communicating opportunity

Coordination and Communication

Administrate and coordinate multiple and differing customer sets and labs
- Student and Network panel/sample primarily, others on request
- Panels/samples must be up-to-date and accurate.

Coordinate and communicate to and from multiple and differing customer sets and labs, including
- Coordinating a calendar of multiple panels/samples, dates and time zones and projects
- Communication and coordination to and from panels/samples before, during and after labs
- Coordinating high quality and accurate communications to and from panels/samples
- Coordinating value-adds back to panels/samples e.g. certificates for participation for students and/or incentives
- Must be high quality and accurate and ensure it is easy for customers to participate

**Research**

**Conduct research.**

Methods and tasks may vary though will include:
Conduct research.

Methods and tasks may vary though will include
- Existing desktop research of existing data or available sources
- Transcribing interviews/sessions, must be high quality and accurate
- Scribing interviews/sessions, must be high quality and accurate
- Conducting interviews and focus groups, must be engaging to ensure future engagement by samples
- Executing online polls or surveying, must be engaging and accurate
- May include online, phone or face-to-face, one-to-one or to groups, qualitative or quantitative, customer, non-customer and competitive research, exploratory or validation research
- May include lite co-design, user testing, survey design, AB/user testing

**Analysis & Reporting**:
Analyze various data sets, including qualitative and quantitative data and digesting data, to
- establish key themes and insights
- identify customer led recommendations

Compile and produce a range of different reports, dependant on the research scope, ou

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