Travel PPC Expert
5 months ago
Requirement of a Travel Sales PPC Expert
- Experience with Google Ads, Bing Ads, and other PPC platforms.
- Knowledge of keyword research and selection.
- Ability to create and optimize ad copy.
- Experience with bid management and budget allocation.
- Understanding of travel industry trends and seasonality.
- Experience working with travel-related products and services (e.g., flights, hotels, tours).
- Proficiency in Google Analytics and other web analytics tools.
- Ability to track and report on campaign performance.
- Experience with conversion tracking and attribution modeling.
- Skills in A/B testing and multivariate testing.
- Understanding of Quality Score and how to improve it.
- Knowledge of ad extensions and how to use them effectively.
- Basic HTML/CSS knowledge for landing page optimization.
- Familiarity with CRM and marketing automation tools.
- Understanding of mobile and app advertising.
- Strong copywriting skills for creating compelling ad text.
- Ability to generate creative ideas for ads and landing pages.
- Strong data analysis skills.
- Proficiency in Excel or other data analysis tools.
- Experience managing large PPC budgets.
- Ability to allocate budget effectively across campaigns and platforms.
- Strong verbal and written communication skills.
- Ability to present reports and insights to stakeholders.
- Ability to stay updated with the latest PPC trends and updates.
- Willingness to learn and implement new strategies and tools.
- Strong organizational and time management skills.
- Ability to manage multiple campaigns simultaneously.
- Ability to troubleshoot issues and optimize underperforming campaigns.
Pay: ₹45,000.00 - ₹60,000.00 per month
Schedule:
- Night shift
**Experience**:
- total work: 2 years (required)
Work Location: In person
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