SEO Trainee

2 weeks ago

Chandigarh, India Code Brew Labs Full time

A Search Engine Optimization (SEO) Specialist is responsible for optimizing websites and online content to improve their visibility in search engine results pages (SERPs). The primary goal of an SEO specialist is to increase organic (non-paid) traffic to a website, which can lead to higher visibility, more leads, and increased revenue for businesses. Here's a detailed breakdown of a typical SEO job description:
**Responsibilities**:
**Keyword Research**:

- Conduct keyword research to identify relevant and high-traffic keywords for the website.
- Analyze keyword competitiveness and search volume.

**On-Page Optimization**:

- Optimize website content, meta titles, meta descriptions, and headers for targeted keywords.
- Improve website structure and navigation for better user experience and search engine crawlability.
- Optimize images and multimedia elements for faster loading times.
- Implement schema markup to enhance rich snippets in search results.

**Technical SEO**:

- Identify and fix technical issues that might affect search engine rankings (e.g., crawl errors, broken links, duplicate content).
- Ensure the website is mobile-friendly and optimized for different devices and screen sizes.
- Improve website speed and performance.

**Off-Page Optimization**:

- Build high-quality backlinks through outreach, guest blogging, and social media to increase website authority.
- Monitor and manage backlink profiles to ensure they are diverse and from reputable sources.
- Manage online reputation and reviews to maintain a positive online presence.

**Content Strategy**:

- Develop and execute content strategies to attract and engage the target audience.
- Create and optimize content such as blog posts, articles, videos, and infographics.
- Ensure content is valuable, relevant, and shareable to encourage natural backlinks and social shares.

**Analytics and Reporting**:

- Use tools like Google Analytics, Google Search Console, and SEO software to track website performance and user behavior.
- Analyze data to identify trends, track keyword rankings, and measure the effectiveness of SEO strategies.
- Prepare regular reports for clients or management, highlighting key metrics and insights.

**Stay Updated**:

- Keep up-to-date with the latest trends, algorithm changes, and best practices in SEO.
- Continuously learn and adapt strategies to align with search engine guidelines.

**Requirements**:

- Bachelor’s degree in Marketing, Computer Science, or related field (or equivalent work experience).
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools and software (e.g., Google Analytics, SEMrush, Moz).
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a team.
- Problem-solving mindset and adaptability to changes in search engine algorithms.

**Salary**: ₹8,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

**Experience**:

- work: 1 year (preferred)

Work Location: In person

**Speak with the employer**
+91 8219000496

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