SEO Executive

6 months ago

Lucknow, India Techspa India Full time

As an SEO (Search Engine Optimization) Expert, you will play a crucial role in driving online visibility and traffic to our digital assets. Your primary responsibility will be to optimize our website, content, and digital presence to rank higher in search engine results pages (SERPs) for relevant keywords and queries. Here's an overview of what you'll be doing:

- **Keyword Research**: Conduct comprehensive keyword research to identify high-volume and relevant keywords for our industry, products, and services. Utilize various SEO tools to analyze keyword competitiveness, search volume, and trends.
- **On-Page Optimization**: Implement on-page optimization strategies to enhance website structure, meta tags, headings, and content. Ensure that website pages are optimized for target keywords while maintaining user-friendliness and readability.
- **Technical SEO**: Collaborate with web developers to address technical SEO issues such as website speed, crawlability, mobile-friendliness, and site architecture. Implement structured data markup for better search engine understanding.
- **Content Optimization**: We will work closely with content creators to optimize existing content and create new SEO-friendly content that aligns with our target audience's needs and search intent. We will develop content strategies to target long-tail keywords and answer common questions related to our industry.
- **Link Building**: Develop and execute effective link-building strategies to acquire high-quality backlinks from reputable websites. Monitor and analyze backlink profiles to identify opportunities for improvement and disavow toxic backlinks if necessary.
- **Performance Monitoring and Reporting**: Monitor website performance using analytics tools such as Google Analytics and Google Search Console. Track key SEO metrics including organic traffic, keyword rankings, conversion rates, and bounce rates. Prepare regular reports to communicate progress, insights, and recommendations to stakeholders.
- **Stay Updated with SEO Trends**: Stay abreast of the latest developments and trends in SEO algorithms, techniques, and best practices. Continuously experiment with new strategies and tools to improve SEO performance and adapt to evolving search engine algorithms.

**Requirements**:

- Proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns and measurable results.
- In-depth knowledge of SEO principles, techniques, and tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).
- Proficiency in HTML, CSS, and JavaScript as they relate to SEO.
- Strong analytical skills and attention to detail, with the ability to analyze data, draw insights, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with content creators, developers, and marketers.
- Creative problem-solving skills and the ability to adapt to changes in search engine algorithms and industry trends.
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field (preferred).

Join our team and contribute to our mission of reaching and engaging with our target audience effectively through organic search channels. As an SEO Expert, you'll have the opportunity to drive significant impact and growth in our online presence.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Night shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 4 years (preferred)
- PPC Campaign Management: 2 years (preferred)
- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 9235077699

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