Digital Marketing Executive
5 days ago
**Job Title**: Digital Marketing Specialist
**Location**: Alandur, Chennai
**Job Type**: Full-time
**Job Overview**: The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, or services. You will work closely with the marketing team to create integrated digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
**Key Responsibilities**:
- Manage and optimize digital campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Monitor and analyze the performance of digital campaigns using tools such as Google Analytics, Google Search Console, and social media insights.
- Conduct keyword research and implement SEO best practices to drive organic traffic.
- Build and maintain relationships with influencers, media partners, and industry professionals.
- Collaborate with the design and content teams to produce visually appealing and engaging marketing assets.
- Track, measure, and report on key performance metrics (KPIs), adjusting strategies as needed to improve performance.
- Stay up-to-date with the latest trends and technologies in digital marketing to ensure that campaigns are innovative and aligned with industry best practices.
**Required Skills and Qualifications**:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 0 to 1 years of experience in digital marketing, preferably in a similar industry.
- Proficient in digital marketing tools and platforms (Google Ads, Facebook Ads, Google Analytics, etc.).
- Strong understanding of SEO, SEM, content marketing, and social media strategies.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative, detail-oriented, and able to work in a fast-paced environment.
- Ability to work independently and collaborate with cross-functional teams.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹18,000.00 per month
Schedule:
- Day shift
- Fixed shift
- Morning shift
**Language**:
- English (required)
- Hindi (required)
- Tamil (required)
**Location**:
- Alandur, Chennai, Tamil Nadu (required)
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