Sem Executive
7 months ago
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and have a solid understanding of SEO in order to maximize ROI, drive traffic, and customers. This is a completely remote job.
**Responsibilities**
- Optimizing landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy in collaboration with the team.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
**Requirements and skills**
- Proven experience of more than 3 years in SEO & SEM.
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
Pay: ₹25,000.00 - ₹40,000.00 per month
**Benefits**:
- Flexible schedule
- Paid sick time
- Work from home
Schedule:
- Day shift
**Experience**:
- PPC Campaign Managementnt: 2 years (preferred)
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