SEO Executive

4 weeks ago

Delhi, India Vanesa Cosmetics Private Limited Full time

**M/S Spectraa Care Pvt. Ltd.**

**Introduction**:
French Essence is meticulously crafted with an amalgamation of love, handpicked ingredients

sourced from France, and formulations discovered by the French masters of fragrances. It adapts to

the Indian climatic conditions and skin type while the aromas transports us to the fields of France.

French Essence comes under the umbrella of Vanesa Cosmetics Private Limited, one of the oldest

and leading aerosol manufacturers in India. It is a Private Label company carrying a legacy of more

than 50 years in the industry and produces over six million units every month. We are proud to be a

team of 400+ skilled professionals who are the brains and hands behind all our perfume brands.

**Designation**: SEO Specialist

**Location **: Delhi

**Experience**: 4-5 Years

**Reporting to**: Head of Department

**Responsibilities**:

- Optimizing copy and landing pages for search engine optimization.
- Perform ongoing keyword research including discovery and expansion of keyword opportunities.
- Perform site audits and backlink analysis.
- Create content recommendations to gain organic traffic.
- Track, report, and analyze website analytics.
- Research and analyze competitor sites.
- Develop link building strategy.
- Work with development teams to ensure that SEO best practices are properly implemented.
- Work with teams to drive SEO in content creation and development.Page
- Recommend changes to site architecture, content, internal linking and other factors to improve

SEO results for target keywords.
- Use analytics data to solve problems such as the real reason a site's traffic declines.
- Able to respond to technical SEO questions when asked.
- Decide when to vary our usual recommendations based on the client's industry.
- Understand critical points of contingency for site migrations & website changes.
- Have a thorough understanding & experience in the e-commerce space.

**Requirement**:

- BSc/BA in business administration, sales or relevant field.
- Proven SEO experience in the e-commerce space.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Solid understanding and experience with Google Analytics.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest SEO trends and best practices.

**Competencies**:

- Google Analytics, Google Search Console, and Google Updates
- D2C Marketing
- Ecommerce Websites
- Personal Care Market
- On Page, Off Page SEO
- Blogging and Article Submission
- Semrush and AHREFPage
- Keyword Planner Usage
- Values Time Management
- Fair work practitioner
- Possesses professional work ethics
- Empathetic and good listener
- Disciplined and consistent
- Proactive
- Logical
- Critical analyst
- Objective Evaluator
- Believes in speedy disposal of problems

**Salary**: ₹25,000.00 - ₹40,000.00 per month

Schedule:

- Morning shift

Ability to commute/relocate:

- Delhi - 110006, Delhi: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO tools: 2 years (preferred)
- total work: 2 years (preferred)

**Speak with the employer**

+91-XXXXXXXXXX

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