Digital Marketing Strategist
3 weeks ago
**Location : Thrissur /Cochin**
We are currently looking for a Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and executing paid marketing campaigns that drive awareness, acquisition, leads and engagement. You will also be responsible for managing budgets, analyzing results, and optimizing campaigns to ensure that they are as effective as possible. If you are a strategic thinker with a passion for marketing, then this is the role for you
**Roles and Responsibilities**
*
- Manage paid search (PPC and SEM) and paid social (Facebook and Instagram) campaigns.
- Create, manage, and optimize social media advertising campaigns including lead generation across various channels.
- Segment the target audience based on factors like demographics, psychographics, and online behavior.
- Optimize campaigns and landing pages to attract targeted users.
- Analyze and make recommendations to improve paid search performance.
- Measure and report on campaign performance, including cost per acquisition and ROI.
- Communicate with team members and prospects.
- Track and optimize budgets.
- Promote brand awareness through use of paid search and paid social campaigns.
- Evaluate competitors’ paid search and paid social campaigns and performance.
- Collaborate with sales teams by sharing lead information and insights.
Pay: ₹25,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 1 year (preferred)
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