Marketing Executive

4 weeks ago


Vapi, India AIC Technik Full time

**Experience**: 1 to 3 years of experience in the electrical field | B.Tech, M.Tech, or MBA (Marketing) preferred

**Location**: Vapi, Gujarat

**Eligibility**: BE, ME, M. Tech or B. Tech (55% and above scores in all academic years). Most preferred.

**Salary**: As Per Experience

**Functional Area**: Marketing

**Contact Person**: HR - AIC Technik

**Description**:
About the Job:
**1. Market Research and Analysis**
- Conduct research to understand customer needs, preferences, and behaviors.
- Analyze market trends, competitors, and industry insights to help shape marketing strategies.
- Collect data on consumer demographics, buying behaviors, and purchasing habits.

**2. Analytics and Reporting**
- Track, measure, and report on the performance of marketing campaigns using tools like Google Analytics, social media insights, etc.
- Analyze metrics such as engagement rates, website traffic, lead generation, and ROI.
- Provide recommendations to improve campaign effectiveness based on data analysis.

**3. Collaboration and Communication**
- Work closely with sales teams, product development, customer service, and other departments to ensure marketing strategies are aligned with business goals.
- Coordinate with external agencies, freelancers, or vendors when necessary.

**Key Responsibilities**
- Utilize inside sales knowledge
- Measuring customer satisfaction
- Analyse customer insights to have an outreach strategies
- Generate more qualified and competent leads
- Reporting and logging customer feedback
- Analyse customer insights, consumer trends, market analysis


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