Brand Associate
6 months ago
**Brand Associate Responsibilities**
- Performing research to identify market trends.
- Understanding the preferences of customers.
- Developing marketing plans to increase brand awareness.
- Ensuring a brand's presence on online and offline platforms.
- Reviewing product packaging and positioning procedures.
- Developing advertising campaigns for the latest products and services.
- Working closely with the brand manager.
- Ensuring consistency in the product lining strategy.
- Choosing appropriate distribution channels for media campaigns.
- Updating product pricing to align the company's long-term strategies.
- Organizing and participating in promotional activities to uphold a positive brand image.
- Administering different survey tools.
- Collecting data about brand equity performance.
- Coordinating customer loyalty plans.
- Performing activities to communicate the business value proposition to customers.
- Recording customer information according to a target profile.
- Implementing various product and brand promotion plans.
- Performing checks about brand consistency.
- Providing inputs from the customer experience map to the design and development teams.
- Executing customer acquisition plans.
**Brand Associate Requirements**
- A bachelor's or master's degree in marketing, advertising, communication, business administration, management, or a similar field.
- Work experience as a brand associate, marketing associate, or a similar role.
- Knowledge about product packaging, positioning, and pricing.
- Knowledge about media marketing campaigns.
- Experience with different distribution channels.
- Ability to perform market analysis and interpret charts, spreadsheets, etc.
**Salary**: ₹40,000.00 - ₹45,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 3 years (preferred)
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