Digital Marketing Executive

3 months ago

Greater Noida, India Kasper Engineering Pvt Ltd Full time

A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services online. Their primary focus is on increasing brand awareness, driving website traffic, and acquiring leads or customers through various digital channels. Below are the key roles and responsibilities of a Digital Marketing Executive:
**1. Strategy Development**:

- **Digital Marketing Strategy**: Develop and execute comprehensive digital marketing strategies that align with the company’s overall business goals. This includes identifying target audiences, selecting appropriate digital channels, and setting measurable objectives.
- **Content Strategy**: Plan and oversee the creation of relevant and engaging content that supports the overall marketing strategy. This includes blog posts, videos, infographics, and social media content.

**2. Search Engine Optimization (SEO)**:

- **On-Page and Off-Page SEO**: Optimize website content, meta tags, and URLs to improve search engine rankings. Build backlinks and manage other off-page SEO activities to enhance domain authority.
- **Keyword Research**: Conduct keyword research to identify relevant keywords and phrases that will drive organic traffic to the company’s website.

**3. Pay-Per-Click (PPC) Advertising**:

- **Campaign Management**: Plan, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media. This includes setting budgets, bidding strategies, and ad copy creation.
- **Performance Tracking**: Monitor and analyze PPC campaign performance, making adjustments to improve ROI and achieve desired outcomes.

**4. Social Media Marketing**:

- **Social Media Strategy**: Develop and implement social media strategies that increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- **Content Scheduling and Posting**: Create and schedule posts, respond to comments, and engage with followers to build a strong online community.
- **Social Media Advertising**: Manage paid social media campaigns, including targeting, ad creative, and performance analysis.

**6. Analytics and Reporting**:

- **Performance Analysis**: Use tools like Google Analytics, Google Search Console, and other digital analytics platforms to monitor the performance of digital marketing efforts.
- **Reporting**: Prepare detailed reports on campaign performance, website traffic, and conversion metrics. Provide insights and recommendations for improvement based on data analysis.
- **A/B Testing**: Conduct A/B tests to determine the most effective digital marketing tactics and improve overall campaign performance.

**7. Content Management**:

- **Website Management**: Ensure that the company website is up-to-date, user-friendly, and optimized for both search engines and conversions.
- **Content Creation**: Work closely with content creators to produce high-quality, SEO-friendly content that attracts and retains visitors.

**8. Customer Relationship Management (CRM)**:

- **Lead Nurturing**: Use CRM tools to manage leads and customer data, segment audiences, and deliver personalized content to guide potential customers through the sales funnel.
- **Customer Feedback**: Collect and analyze customer feedback to inform marketing strategies and improve the overall customer experience.

**9. Digital Marketing Tools and Technology**:

- **Tool Management**: Utilize various digital marketing tools such as HubSpot, SEMrush, Hootsuite, and Mailchimp to manage campaigns, track performance, and automate tasks.
- **Trend Monitoring**: Stay up-to-date with the latest trends, tools, and best practices in digital marketing to ensure the company remains competitive.

**10. Budget Management**:

- **Budget Planning**: Plan and manage the digital marketing budget, ensuring that all activities are cost-effective and deliver a strong ROI.
- **Expense Tracking**: Monitor spending across all digital marketing channels and adjust allocations based on performance and business priorities.

**11. Collaboration**:

- **Cross-Functional Collaboration**: Work closely with other departments such as sales, product development, and customer service to ensure marketing efforts are aligned with business objectives.
- **Agency Coordination**: Manage relationships with external agencies or freelancers to execute certain aspects of digital marketing, such as graphic design, content creation, or paid advertising.

**12. Compliance and Ethical Standards**:

- **Regulatory Compliance**: Ensure that all digital marketing activities comply with relevant laws and regulations, including data privacy (e.g., GDPR) and advertising standards.
- **Brand Integrity**: Maintain the integrity and consistency of the brand across all digital channels.

**13. Graphic Designing : Knows to design the promotional images for digitally marketing by using for ex, Coral Draw, Photoshop etc**

**Skills and Qualifications*

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