SEO Executive

4 weeks ago


Noida Uttar Pradesh, India The pathfinder Full time

**Job Overview**:
**Key Responsibilities**:

- **SEO Strategy Development**:

- Conduct keyword research to guide content strategies.
- Develop and implement link-building strategies.
- Optimize website architecture, content, and other factors in search engine algorithms to improve SEO positions.
- **On-Page SEO**:

- Manage on-page SEO elements such as metadata (title tags, meta descriptions), internal linking, and website structure.
- Optimize landing pages for SEO to improve organic traffic.
- Analyze competitors' SEO strategies and recommend improvements.
- **Off-Page SEO**:

- Execute link-building campaigns in coordination with SEO goals.
- Research and identify high-quality backlink opportunities.
- Engage in social media and influencer marketing to increase website visibility.
- **Content Optimization**:

- Collaborate with the content team to create high-quality, SEO-friendly content.
- Ensure the website's content is optimized for relevant keywords.
- Regularly update existing content to boost traffic and rankings.
- **Technical SEO**:

- Monitor and analyze SEO performance through tools like Google Analytics, Search Console, and other SEO platforms.
- Conduct regular technical audits to ensure the website is search engine-friendly.
- Resolve any crawl issues, indexing problems, and website speed concerns.
- **Reporting & Analysis**:

- Track, report, and analyze website analytics and SEO performance metrics.
- Monitor rankings, traffic trends, and make data-driven decisions.
- Provide regular updates to management regarding performance and suggest actions for improvement.
- **Collaboration**:

- Work closely with the web development team to ensure SEO best practices are properly implemented on the website.
- Collaborate with the marketing team to manage SEO campaigns.

**Requirements**:

- Proven experience as an SEO Executive or in a similar role.
- In-depth knowledge of Google Analytics, Search Console, SEMrush, Ahrefs, or other SEO tools.
- Familiarity with website platforms like WordPress, Magento, etc.
- Knowledge of HTML, CSS, and website administration.
- Excellent analytical and problem-solving skills.
- Up-to-date with the latest SEO trends, search engine algorithms, and ranking factors.
- Strong communication skills to work with cross-functional teams.

**Preferred Skills**:

- Knowledge of PPC and SEM.
- Experience in managing international SEO for global websites.
- Basic understanding of content management systems (CMS) and marketing automation tools.

**Job Types**: Full-time, Permanent

Pay: ₹250,000.00 - ₹360,000.00 per year

Work Location: In person


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