Supervisor, Digital Marketing
1 day ago
**Bausch + Lomb (NYSE/TSX**: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
JOB TITLE Digital Marketing Manager
BUSINESS UNIT /
FUNCTION
VC- Marketing
LOCATION Gurgaon
OBJECTIVES/
PURPOSE OF JOB
Taking care of all digital content, evaluating and analyzing of its effectiveness and
measuring its success.
KEY ACTIVITIES/
RESPONSIBILITIES
1) Responsible for all digital media execution across all brands and campaigns
2) Launch and maintenance the new VC India website
3) Execution of the CRM platform and all subsequent developments on the platform
4) Consumer Relations contact center
5) Content marketing
6) Responsible for all topical communication on the Mother Brand (Bausch + Lomb),
leading projects
7) Working on demand creation of B+L products on E-Comm platform through
digital content and promotion (Amazon, Flip cart etc.)
SUPERVISE DIRECT
REPORTS
NO
SCOPE OF POSITION - Be the lead for all digital related activities & promotions
- Be the Cost SPOC for all digital marketing related work internally and externally
- To Manage all Vendors from registration to payments
- Responsible for maintaining digital marketing budgets.
- Monthly MAP provisions in accordance with budget
- To take care of all Digital POSM, and BTL activities
- Co-ordinate with sales teams (ASMs, Ses and PS)
- Drive digital activation performance reports across India
KEY RELATIONSHIPS - With all external agencies (Digital content creation team, payout vendors, PR
agency etc.)
- With all internal stakeholders (marketing, sales, PS team and Finance)
QUALIFICATIONS/
TRAINING
MBA
EXPERIENCE Minimum 7 Years
Other Factors Require a go getter person with high level of energy, commitment and good command on
The masculine is used in this publication without prejudice for the sake of conciseness.
Bausch & Lomb is committed to equal employment opportunity and complies with equal employment opportunity laws in effect wherever it operates.
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on reques.
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