Marketing & Social Media Executive
3 weeks ago
**COMPANY**
Snipebridge is a strategic talent solutions company with a focus on Talent Acquisition, Talent Attraction & Talent Consulting. We work with fast-growing organizations that are looking to scale quickly and have dynamic talent needs. By implementing an individualized hiring strategy and execution program, we have helped our customers fulfill roles faster (impact your revenue), improve quality of hire (impact employee retention), and reduce cost per hire (impact margin). The company is growing at a compounded growth rate of 129% over the last 3 years and continues to expand its operations (even through the pandemic). We are investing in adding more capabilities, new team members, automation and process excellence.
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**KEY RESPONSIBILITIES & DUTIES**
- Create and execute on company social media strategy and marketing calendar, in coordination with leadership
- Maintain company social media presence across key social platforms (LinkedIn, Twitter, Facebook), including both corporate and executive profiles
- Draft and publish digital communication collateral when required, including future case studies or blogs
- Influence new product marketing and own the social strategy of all future service offerings
- Create original and engaging text, images, and video content and marketing collateral
- Maintain a unified brand voice and visual identity across channels
- Actively monitor industry news, keywords, influencers, and conversations, and participate in relevant discussions in real-time to build brand visibility and thought leadership
- Interact with users and respond to social media inquiries and comments
- Identify and analyze issues, patterns, and trends within the targeted industry and competitor social profiles
- Establish social media metrics/KPIs and report on a regular basis, including making recommendations based on collected data
- Keep apprised on the latest social media best practices, platforms, and technologies; recommend best-in-class social platforms or management tools for adoption
- Manage employee social platform and coordinate engagement activities within the Culture team
**REQUIRED QUALIFICATIONS & SKILLS**
Must Have:
- Positive attitude with a passion for collaboration
- Proven experience as a social media specialist or similar role - proven growth metrics a plus
- Excellent grammar and communication skills (written and verbal)
- Strong copywriting with little need for proofreading
- Extensive knowledge of social media platforms, functionality, analytics, and best practices
- Ability to understand social metrics and engagement data and quickly pivot the social strategy as needed
- Proficient in asset creation tools such as Canva, Adobe Creative Suite, or similar digital tools
- Experience with social media management tools such as Hootsuite, Buffer, or similar
- Experience in B2B / Technology industry
- Keyword research knowledge, SEO/SEM skills, and web traffic metrics expertise
- Experience with social media advertising and LinkedIn promoted posts
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