Creator in Residence

**About betterway**

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine.

We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic health disorder.

To fulfill this promise, our gene has two intrinsic values:
**Patient ownership** i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling

**Platformization** i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

**Scale & Growth Outlook**

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This feat will be achieved by protocol driven superspeciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 600+ clinicians and 800+ Paramedics. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements.

**What is needed of you?**

As a Creator in Residence (CIR) at BetterWay, you will co-create and shape the BetterWay brand's presence across Social Media platforms, namely Instagram, LinkedIn and YouTube.

The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians. We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million+ Indians who are tied to the new urban-living set-up.

In essence, as a resident creator, you are not just a contributor but a storyteller, strategist, and brand advocate. You will be at the forefront of BetterWay’s brand, influencing perceptions, and driving engagement with its core audience.

The heart of your role lies in creating content with creative flair and storytelling skills that captures attention and serves as a bridge, connecting BetterWay with its audience on a personal and meaningful level.

This goal will be accomplished through the execution of the roles and responsibilities outlined below:

- Conceptualize and create engaging and original short-form content for Instagram, LinkedIn, and YouTube that aligns with the brand’s objectives
- Content includes but is not restricted to videos, images, infographics, text captions, and interactive content
- Stay ahead of social media trends, challenges, and cultural moments to create an active social media calendar
- Execute end-to-end video production, including filming, editing, sound design, and visual effects, to deliver polished and high-quality content
- Experiment with different video styles, techniques, and formats to keep content fresh and appealing
- Engage with followers and monitor comments to foster a sense of community and drive meaningful interaction**.**

**What we desire?**
- A knack for content and a creator at heart
- Extensive knowledge of what it takes to engage the audience like shooting, video production, social media, and its engagement mechanisms.
- Ability to turn a concept into compelling content, and incorporate our brand voice & identity.
- The mindset of an owner who carries the passion to build something from the ground up, essentially a founding team member.
- First principles problem solver with enthusiasm for social media and content
- Ability to work with creative graphic design and video editing tools like Canva, Inshots, or any other relevant platform
- Bachelor’s or Master’s degree in a relevant field, or have industry exposure in the relevant field
- Ability to work independently and collaboratively in a team environment.

**Who will love it here?**
- Who desire true startup experience. Who love the hustle, count outcomes not the hours and effort.
- Passion to build a brand, business and institution from scratch.
- Those who enjoy real on the ground connect, natural to chai pe churcha and engage with free unassuming spirit.
- People who care for integrity, honesty, adaptability, and quality of care, with high accountability.
- Like to challenge and be challenged, sport enough to take setbacks positively, however tenacious to not give up easily.

Pay: ₹450,000.00 - ₹550,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Gurgaon H O, Haryana: Reliably commute or planning to relocate before starting work (required)

**Location**:

- Gurgaon H O, Haryana (required)

Work Location: In person

Application Deadline: 31/12/2024