E-commerce Executive

3 weeks ago

Ghaziabad, India Peng Essentials Full time

**Job Summary**
- Build strategies to increase revenue and decrease spends
- Mantaining and optimising our catalog on all online marketing places
- Inventory management on all online marketplaces
- Managing product Photoshoots, Videoshoots etc.
- Content Management for blogs, social media etc.
- Working along with our Digital Advertising Team to promote our brand and our online store through paid advertising, influencer marketing and organic SEO activities on channels such a Quora, Reddit, Pinterest etc
- Work with developers to improve functionality and the user experience of our website /online store.
- Working on the pricing module for our product range
- Maintining Customer Relations and managing any interactions ,both at B2B and B2C levels
- Team Building to meet our requirements
- Initiating and Managing PR work for our Brand - Press Releases etc
- Experience in growth strategies and media planning & brand Uplift
- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
- Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign

**Key Requirements**
- Focus towards controlling key metrics; ACOS & CPC, and reduce them month on month
- Report daily/weekly/monthly performance at Keyword/Campaign/ASIN/Account level
- Keep updated on the latest trends and changes with respect to AmazonPPC
- Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
- Min 2 yrs of experience managing Amazon Ads for a brand
- Brand and agency both experience preferred
- Must have handled a monthly ad spends of min Rs.2 lac and above
- Experience with any PPC Software will be an added advantage
- Expertise with SP/SB/SD and Amazon DSP required
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM) would be an added advantage.

**Know How -**
- Understanding SEO friendly copy writing and content writing techniques
- Understanding paid digital advertising on Google, Facebook, Amazon and YouTube
- Keyword Research knowledge for both organic and inorganic adverting and SEO activities for on page and off page activities.
- Understanding on how to create an affiliate marketing program for our product range.

**Preffered** **Education -**
- MBA(Marketing)
- Masters in Marketing Management
- **Certificate & Diploma Courses**:

- Certification in E-Commerce
- Diploma in E-Commerce
- Advanced Diploma in E-Commerce
- PG Diploma in E-Commerce & Web Technologies

**Bachelor Courses**:

- B.Comin E-Commerce
- Bachelor of Sciencein E-business

**Salary**: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Yadavnagar, Ghaziabad - 201009, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 5 years (preferred)

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