SEO Executive

2 months ago

Rajkot Gujarat, India Impex Infotech Full time

**SEO Job Description**:
**SEO and Backlink Specialist**

**Backlink Acquisition**:
Identify high-quality, high Domain Authority (DA), and relevant websites for backlink opportunities.
- Conduct outreach to reputable organizations, news sites, and blogs to secure backlinks.
- Utilize various link-building strategies, including guest posting, broken link building, and skyscraper techniques.
- Execute link-building campaigns under the supervision of the SEO Administrator to maximize effectiveness.

**Keyword And Page Targeting**:

- Identify target keywords and pages requiring backlink support to improve search engine rankings.
- Analyze current rankings and determine the number of backlinks needed to achieve desired positions.
- Collaborate with the SEO Administrator to prioritize pages and keywords based on business goals and SEO strategy.

**Content Promotion**:

- Promote new and existing blog posts through multiple channels to attract high-quality backlinks.
- Coordinate content promotion efforts with the SEO Administrator to ensure alignment with broader SEO strategies.

**Competitor Analysis**:

- Perform backlink analysis of competitors to identify new link-building opportunities.
- Monitor competitors' link-building strategies to ensure our approach remains competitive and effective.
- Provide actionable insights to the SEO Administrator based on competitor analysis.

**Monitoring And Reporting**:

- Track and analyze the effectiveness of link-building efforts using tools like GA4.
- Provide regular reports on acquired backlinks, their quality, and their impact on rankings and traffic.
- Monitor and disavow toxic or harmful backlinks to maintain a clean link profile.
- Submit detailed reports to the SEO Administrator for review and strategic adjustments.

**Link Profile Management**:

- Maintain a healthy, natural, and diverse backlink profile with a balanced anchor text distribution.
- Conduct regular audits to ensure compliance with Google’s guidelines and maintain a strong link profile.
- Collaborate closely with the SEO Manager in the strategic planning and execution of off-page SEO initiatives.

**Content Collaboration**:

- Work with the content and SEO team to create content likely to attract high-quality backlinks.
- Provide feedback on content topics and formats to enhance linkability and align with the overall SEO strategy

**Outreach Campaigns**:

- Design and execute outreach campaigns to promote content and acquire backlinks.
- Personalize outreach messages to increase success rates in securing backlinks.
- Coordinate all outreach activities with the SEO Administrator to ensure a cohesive approach.

**Required Experience And Skills**:

- SEO strategies align with overall marketing objectives.
- Basic understanding of HTML, CSS, and website performance factors.
- Proven experience in SEO, particularly in On-Page & off-page SEO and backlink acquisition.
- Strong understanding of SEO tools and platforms (e.g., Semrush, Ahrefs, Moz).
- Excellent communication and relationship-building skills.
- Ability to analyze and report on SEO performance metrics.
- Experience in content promotion and outreach campaigns.
- Knowledge of Google’s guidelines and best practices for backlink management.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in SEO with a focus on On-Page & off-page strategies.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.

**Relevant Skills**:

- On-Page Audit
- On-Page Optimization
- URL Structure Checking
- Recommend Schema Markup
- Check Heading Tags
- Check Schema Breadcrumbs - for adding keywords
- Check Canonicalization
- Check website loading speed
- 404 Broken links
- Keyword Research & Approval
- Search Console Analysis
- Backlink Acquisition
- Link-Building Strategies: Proficiency in various link-building strategies like guest posting, broken link building, and the skyscraper technique.
- Outreach Skills: Ability to conduct outreach to secure backlinks from high-quality, relevant websites.
- Keyword and Page Targeting
- Keyword Research: Expertise in identifying and prioritizing keywords and pages that require backlink support.
- Analytical Skills: Ability to analyze current rankings and determine the number of backlinks needed to improve positions.
- Competitor Analysis
- Competitive Intelligence: Ability to analyze competitors' backlink profiles to identify new link-building opportunities.
- Monitoring Tools: Proficiency in using tools like Ahrefs, Moz, or SEMrush to track competitor activities.
- Content Promotion
- Content Marketing: Skills in promoting new and existing content through various channels to attract backlinks.
- Collaboration: Experience working with content teams to ensure alignment with overall SEO strategies.
- Relationship Building
- Networking: Ability to build and maintain relationships with

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