Social Media Executive
2 weeks ago
**Position: Social Media Executive**
**Location**: Onsite
**Type**: Full-time
**About Polka Tots**:
Polka Tots is a leading baby products brand, committed to creating safe, comfortable, and innovative solutions for parents and their little ones. We’re seeking a creative Social Media Executive to join Polka Tots and help grow our online presence.
**Key Responsibilities**:
- **Planning**: is a key responsibility of a Social Media Executive, involving the development of strategic content calendars and campaigns that align with business goals. This ensures timely, consistent, and effective engagement across social media platforms.
- **Social Media Strategy**: Plan and execute the social media calendar in alignment with marketing campaigns, product launches, and brand goals.
- **Content Creation & Curation**: Develop and execute engaging, creative, and high-quality content across all social media platforms (Instagram, Facebook, YouTube, Pinterest, etc.)
- **Community Engagement**: Actively engage with our online community by responding to comments, and direct messages, and engaging with influencers, customers, and followers.
- **Analytics & Reporting**: Monitor social media performance, analyze metrics (likes, shares, engagement, reach), and provide regular reports with insights for continuous improvement.
- **Campaigns & Collaborations**: Support and manage Celebrity, Doctor/Mom influencer collaborations, B2B tie-ups, contests, giveaways, and promotional campaigns.
- **Trends Monitoring**: Stay updated on social media trends, tools, platforms, and best practices to ensure content stays fresh and relevant.
**Skills & Qualifications**:
- Proven experience in managing social media for a brand (preferably within baby/kids, lifestyle, or e-commerce industries).
- Excellent written communication skills with a creative flair.
- Strong understanding of social media platforms (Instagram, Facebook, Pinterest, etc.) and their respective best practices.
- Graphic design skills (knowledge of Canva, Adobe Spark, or similar tools) are a plus.
- Knowledge of basic photography/videography techniques is advantageous.
- Ability to multi-task, work under pressure, and meet deadlines.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹18,000.00 per month
**Benefits**:
- Health insurance
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
Application Question(s):
- 2 year of Campaigns & Collaborations
- 2 year of Experience in Instagram & Facebook
**Education**:
- Bachelor's (preferred)
**Experience**:
- Social media marketing: 2 years (required)
Work Location: In person
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