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Content Writer

4 weeks ago

Gurgaon, India Applicate IT Solutions Pvt. Ltd Full time

**About the Position**

Role: Content Writer

Designation: Content Writer

Experience: 1-3 Years.

Location : Gurgaon

Compensation: Best in the Industry

Education: Any graduate / MBA (preferred).

Industry Type: Technology / SaaS product

Functional Area: Marketing

**About Applicate AI**

Founded by **Ex Coke** business leaders, we are a Sales-Tech start-up creating future of sales

**What We do**

Large CPG Companies lose 12-35% of Sales daily, due to inherent human inefficiencies, and
Store level gaps and opportunities every day. Even 1-2% improvement drives Millions of $ of incremental revenue.
- **“Our MISSION is, to exponentially augment Sales Team’s competency and intelligence with AI, to drive Sales and Execution at a speed and scale impossible to match by human efforts. Sales Teams using our AI Platform have an extraordinary and unfair advantage over others”.**_

With our AI Platform for Sales, we are leading two technology interventions that will redefine the future of CPG sales, by eliminating human inefficiencies:
1. Augmented Intelligence of Sales Teams - with our proprietary product AI Supervisor.

[Won the title of **Challengers** in **NASSCOM AI Game Changers 2021 Compendium, **for AI Implementation at scale and Business impact].

2. Digital RTM to transform the current 100% people dependent RTM of consumer goods companies - with our E-B2B Platform powered by AI Sales Agent. [ **Winner in NASSCOM**
**Retail Tech Challenge**, judged by Business and Tech leaders from **HUL, RB, Marico** and other top companies]

**Roles & Responsibilities**:

- Creates content and content strategy as part of the digital user experience.
- Creates online content that is an accurate, articulate, and compelling expression of Applicate and the value it provides to customers
- Develops content that engages audiences at various stages of the buying cycle
- Creates content that amplifies Applicate's brand voice and is optimized for SEO and SEM.
- Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention.
- Drive the creation of outstanding B2B content, that delivers inbound traffic and leads, and that the industry looks up to. This engaging, industry-leading content will be in the form of case studies, white papers, blogs, eBooks, videos etc.
- Work independently or in collaboration with other writers and designers to create the above content.
- Identify content creation and co-marketing opportunities with relevant publications and bloggers to expand Applicate’s brand awareness and generate sales ready leads. Also build on-going relationships with these channels to distribute your content.
- Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies.
- Excellent communication skills - strong written and oral communication skills.
- Minimum 1 year of experience directly managing B2B online content that is an accurate, articulate, and compelling expression of Applicate and the value it provides to customers.
- Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
- Must be very comfortable with continuously changing opportunities and priorities.
- Team player with ability to work cross-functionally.

**What’s on Offer**
- Opportunity to work with top professionals and experts in a mission mode, to lead and contribute to the creation of a Global company.
- Create value for the customers, engage with top Global brands and CXOs, and help them experience the Future of Sales.
- Be a part of Wealth Creation and earn extraordinary financial benefits as a part of ESOP plan, specially designed for high performers.

**Salary**: ₹300,000.00 - ₹600,000.00 per year

**Benefits**:

- Health insurance
- Paid time off

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Iris Tech Park, Sec-48, Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Content writing: 1 year (required)

**Language**:

- English (required)

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