Go to Market Associate

5 months ago

Kolkata West Bengal, India Grant Thornton INDUS Full time

2 - 4 Years

1 Opening

Bengaluru, Kolkata

**Role description**:
**Position Summary**

This position will be within Marketing, Grant Thornton INDUS in the Market Intelligence Center of Excellence (MICOE) team, with the purpose of informing strategic marketing decisions that drive brand health, customer engagement, and revenue growth.

**Duties and Responsibilities**

Responsible for researching, analyzing, interpreting, and presenting market intelligence data related to markets, customers, competitors, economics, operations, and our own marketing performance - and translating into action.

**Specific responsibilities include**:

- Conduct market research and data analytics projects to gather intelligence to better understand the voice of our customers/target buyers (e.g., priorities, feelings, needs, preferences, behaviors).
- Gather competitive intelligence, analyze competitor landscape data, examine competitors' marketing, brand positioning, and ads, and make recommendations to improve our competitive advantage.
- Conduct both secondary and primary market research using both qualitative and quantitative data.
- Learn and leverage analytics tools and technology platforms to collect and analyze data (e.g., MS Excel, Power BI, SQL, Alteryx, Python, SimilarWeb).
- Aggregate and synthesize vast amounts of qualitative and quantitative data and translate into simple, digestible reports with executive summaries and actionable market insights.
- Develop polished PowerPoint presentations, tables, and charts to communicate data stories to both executive level stakeholders and the larger marketing organization.
- Support formulation of questions for focus groups and surveys and synthesize results into summaries and actions.

**Qualifications and Requirements**
- Master’s degree with 1 to 2 years of relevant work experience in market intelligence, market research, customer insight, competitive analysis, data analytics, and reporting
- Strong PowerPoint, executive level writing, and verbal communication skills.
- Strong Microsoft Excel skills.
- Experience with data analytics tools, such as Microsoft Power BI, SQL, Alteryx, Python, or SimilarWeb is a plus.
- Strong attention to detail and deadline oriented.

**About Grant Thornton INDUS**:
‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do - it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators - obsessed with quality and ready for anything - who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India - Bengaluru and Kolkata

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