Email Copywriting
2 weeks ago
Key Responsibilities:
Customer Understanding & Research
- Develop and maintain ideal customer profiles (ICP) for different segments
- Conduct thorough research on customer behavior and preferences
- Track customer engagement patterns
- Develop abandoned cart recovery sequences
- Craft post-purchase follow-up sequences
- Design customer win-back campaigns
Content Creation
- Maintain consistent brand voice across all communications
- Develop seasonal promotion campaigns
- Craft promotional offers and discounts messaging
Technical Requirements
- Set up A/B testing for campaign optimization
- Implement cart abandonment strategies
**Required Skills**:
- Strong understanding of customer journey mapping
- Knowledge of ecommerce metrics and KPIs
Technical Knowledge:
- Ecommerce platforms (Shopify, WooCommerce)
- CRM systems
- Marketing automation tools
- Analytics tools
Key Competencies:
- Strategic thinking
- Customer-centric mindset
- Data analysis
- Creative writing
- Project management
- Campaign planning
- Performance optimisation
Deliverables:
- Customer journey maps
- Campaign performance reports
- A/B testing results
- Revenue attribution analysis
**Job Type**: Freelance
Pay: ₹15,000.00 - ₹18,000.00 per month
**Benefits**:
- Work from home
**Experience**:
- total work: 1 year (preferred)
Work Location: Remote
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