Digital
7 months ago
**- Digital Marketing manager will be responsible for both SEO and SEM activities across all LOBs.
- S/he will mentor SEO and SEM team members to bring the best out of them.
- Digital Marketing Manager will play a key role in overall Marketing revenue generation target.
- In-depth understanding of Google and Bing SEO workings and PPC.
- Hands on B2B IT Services experience in SEO and SEM.
- Expert knowledge in website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Trends, Google Search Console)
- Experience with A/B and multivariate experiments
- Clear idea on relationship among cost per click, cost per lead, and cost per customer acquisition in the B2B IT Services environment.
**Responsibilities**:
- Develop SEO and SEM strategies for each LOB
- Identify and meet the key KPIs for SEO and SEM for each individual LOB.
- Execute and track progress of SEO and SEM activities with the help of the team.
- Coach SEO and SEM team members for the current best practices and staying in sync with Google and Bing search algorithms.
- Develop and present executive reports and dashboards.
**Technical Skills**:
SEO, Google and Bing AD, B2B IT Services experience in SEO and SEM, Team Handling.
**Job Features**:
- Job Category- Marketing- RRF No- 1943- Experience- 10-15 Years
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