Copywriter [saas Platform]

3 weeks ago

Bengaluru, India LeadSquared Full time

**About LeadSquared**:
One of the fastest-growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation. More than 1700 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high-velocity sales at scale.

We are backed by prominent investors such as Stakeboat Capital, and Gaja Capital to name a few. In our latest round of Series C Funding from WestBridge Capital, we secured $153mn, making us India’s 103rd Unicorn We are expanding rapidly and our 1400+ strong and still growing workforce is spread across India, the U.S., the Middle East, ASEAN, ANZ, and South Africa.
- Among the Top 50 fastest-growing tech companies in India as per Deloitte Fast 50 programs
- We have won the National Startup Award 2021 and got recognized by DPIIT, under the Enterprise Software Category.
- In the last few years, we have been recognized multiple times by G2 as a High Performer in the Enterprise category.
- We have been included in the prestigious Economic Times’ India’s Growth Champions list and among the Top 100 fastest-growing companies in FT 1000: High-Growth Companies Asia-Pacific
- Frost and Sullivan's 2019 Marketing Automation Company of the Year award
- Listed as Top Rates Product on G2Crowd, GetApp, and TrustRadius

**About the role**

We have an exciting role as Copywriting Executive to write and edit excellent original marketing content.

The copywriter will work with internal stakeholders and senior marketers to create copy for campaigns. They will be responsible for creating highly engaging content for social media, blogs, marketing collaterals and paid ad campaigns. They will be responsible to ensure brand consistency across all platforms and will also create informative and original web content.

**What will you be doing**
- Researching relevant industry topics to identify new content.
- Learning about the target audience for copy.
- Creating original and engaging content.
- Producing and publishing articles to market LeadSquared.
- Research and evaluate competitor marketing with a focus on content
- Editing and fact-checking content created.
- Using SEO practices to optimize content.
- Collaborating with Designers to develop visuals.
- Creating reports on content.
- Interviewing internal stakeholders to generate creative ideas.
- Identify customers’ needs and gaps in our content strategy and recommend new topics.
- Research and write short (social media, advertisements etc.) and long-form (brochures, blogs etc.) content on various relevant topics.
- Quality Check content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
- Create and edit original copy that is accurate, well-researched, and meets LeadSquared brand guidelines

**Key Requirements**
- 2+ years’ experience of copy writing experience in an ad agency.
- Prior working experience with B2B industry (preferred) and global clients
- Bachelor’s degree in English, communications, or related field.
- Experience using Content Management Systems.
- Proven team management experience
- Exceptional ideation, research and writing abilities.
- Strong communication, research, and writing skills.
- Creativity, resourcefulness, flexibility, and motivation.
- Ability to understand the needs associated with a project and the target audience.
- Receptive to feedback.
- Self-motivated and willingness to meet deadlines.

**Why Should You Apply?**
- Fast-paced environment.
- Accelerated Growth & Rewards
- Easily approachable management
- Work with the best minds and industry leaders
- Flexible work timing

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