Social Media Marketing Executive
6 months ago
**Key Responsibilities**:
**1. Content Calendar Management**:
- Develop and maintain a comprehensive content calendar aligned with the company's marketing objectives and target audience.
- Create engaging and relevant content for social media platforms, including but not limited to posts, graphics, videos, and blogs.
**2. Paid Campaign Management**:
- Plan, execute, and optimize paid advertising campaigns across social media channels such as Facebook, Instagram, LinkedIn, and X.
- Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI and achieve campaign objectives.
**3. Audience Engagement and Community Management**:
- Foster meaningful interactions with followers and communities on social media platforms.
- Respond to comments, messages, and inquiries in a timely and professional manner, maintaining a positive brand image.
**4. Analytics and Reporting**:
- Track and analyze social media performance metrics using tools such as Google Analytics, Facebook Insights, and others.
- Prepare regular reports summarizing key insights, trends, and recommendations for optimization.
**5. Stay Updated on Industry Trends**:
- Stay informed about the latest trends, innovations, and best practices in social media marketing.
- Proactively identify opportunities to incorporate new techniques and strategies into our social media efforts.
**6. Collaboration and Coordination**:
- Work closely with the marketing team to ensure social media activities are integrated with overall marketing initiatives.
- Collaborate with internal stakeholders to gather insights, feedback, and content for social media campaigns.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or related field.
- Internship experience in social media marketing, with a strong understanding of various platforms and their respective best practices.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging content.
- Strong analytical skills and the ability to interpret data to drive informed decisions.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Experience in graphic design tools like Canva and video editing is a plus.
**Why Join RP IT Solutions**:
**Job Types**: Full-time, Permanent
Pay: ₹10,000.00 - ₹20,000.00 per month
**Benefits**:
- Health insurance
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Application Question(s):
- Do you have any internship experience as a Social Media Marketer? If yes, please describe and share links.
**Education**:
- Bachelor's (required)
Work Location: In person
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