Performance Marketing Executive

2 months ago


Bengaluru Karnataka, India GUNIAA FASHIONS PVT LTD Full time

Guniaa Fashion is a dynamic and rapidly growing Fashion Ecommerce Company dedicated to Plus Size Fashion. We pride ourselves on innovation, creativity, and a commitment to delivering exceptional results. As we continue to expand, we are seeking a talented Performance Marketing Executive to join our team and drive our marketing efforts to new heights.

**Position Overview**:
This role requires a data-driven mindset, creative thinking, and a proven track record of optimizing campaigns to achieve key performance indicators (KPIs).

**Key Responsibilities**:

- Plan, execute, and optimize performance marketing campaigns across various channels including PPC, SEM, display advertising, and paid social.
- Conduct keyword research, ad copywriting, and ad creative development to drive maximum ROI.
- Monitor campaign performance, analyze data, and identify opportunities for optimization and improvement.
- A/B test ad creatives, landing pages, and targeting strategies to enhance campaign performance.
- Collaborate with cross-functional teams including design, content, and analytics to ensure cohesive and effective marketing initiatives.
- Stay updated on industry trends, best practices, and new technologies to continuously improve performance marketing strategies.
- Prepare regular reports and presentations to communicate campaign results and insights to stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Minimum of one year of experience in performance marketing or digital advertising.
- Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Detail-oriented with a focus on delivering high-quality results.
- Ability to work effectively in a fast-paced, deadline-driven environment.

**Preferred Qualifications**:

- Experience with A/B testing and conversion rate optimization (CRO).
- Knowledge of web analytics tools such as Google Analytics.
- Familiarity with SEO principles and practices.
- Certifications in Google Ads or Facebook Blueprint are a plus.

**Benefits**:

- Competitive salary commensurate with experience.
- Comprehensive benefits package including health insurance, retirement plans, and more.
- Opportunities for professional development and career growth.
- Dynamic and collaborative work environment with a focus on innovation and creativity.

**Job Types**: Full-time, Permanent

**Salary**: ₹350,000.00 - ₹400,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 3 years (preferred)
- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

**Speak with the employer**

+91 7894557777

Application Deadline: 15/03/2024



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