Digital Marketing Officer

2 weeks ago

Salem, India EUROAQUA PLUMTEK PRIVATE LIMITED Full time

**Key Responsibilities**:
**Digital Strategy Development**:Develop and implement comprehensive digital marketing strategies aligned with company goals.
Identify opportunities for growth and stay updated on the latest industry trends.

**Content Marketing**:Create and manage content marketing campaigns, including blog posts, social media content, videos, and more.
Ensure content is engaging, relevant, and optimized for SEO.

**Search Engine Optimization (SEO)**:Optimize website content and structure for improved organic search rankings.
Conduct keyword research, on-page optimization, and link building.

**Paid Advertising**:Plan and manage paid advertising campaigns, including Google Ads, social media ads, and other paid channels.
Monitor campaign performance and optimize for maximum ROI.

**Social Media Management**:Develop and execute social media marketing strategies across various platforms.
Monitor social media metrics, engagement, and trends.

**Analytics and Reporting**:Utilize analytics tools to track, measure, and report on the performance of digital marketing efforts.
Provide insights and recommendations based on data analysis.

**Conversion Rate Optimization (CRO)**:Identify areas of improvement on the website to increase conversion rates.
A/B testing and optimization of landing pages and user flows.

**Budget Management**:Develop and manage the digital marketing budget.
Allocate resources effectively to meet campaign objectives.

**Team Leadership**:
Collaborate with designers, to ensure cohesive campaigns.

**Salary**: From ₹17,000.00 per month

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